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Study suggests billboards emotionally distract drivers

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From the University of Alberta press release via ScienceDaily: There’s a billboard up ahead, a roadside sign full of language and imagery. Next stop: the emotionally distracted zone. One University of Alberta researcher has discovered… 

Study suggests eye vergence influences visual attention

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From the University of Barcelona press release via AlphaGalileo: The journal PLOS ONE has recently published a study which provides new data around attention and visual perception. The article “A role of eye vergence in… 

Study examines why consumers prefer familiar products

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From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a…