Tag: attention

Study suggests offering a reward can improve visual awareness in stroke patients

From the Imperial College London press release via MedicalXpress: Stroke patients who have difficulty paying attention to part of their visual field may perform better when offered a reward, a… Read more »

Study suggests distracted consumers most likely to remember ads with subtle variations

From the Journal of Consumer Research press release via ScienceDaily: Consumers are more likely to remember an ad they’ve seen repeatedly if one element in the ad changes location from… Read more »