From the Michigan State University press release: Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be… Read more »
From the Queensland University of Technology press release: People who see animals as people and assign human traits to non-human objects are more likely to travel to destinations that are presented… Read more »
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal… Read more »
From the Indiana University press release: Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers’ expectations. Neil A. Morgan, professor and… Read more »
From the Florida Atlantic University press release: Feel like you’re a big fish in a small pond? If you’re an employee who perceives you’re overqualified for your position, chances are… Read more »
From the University of Surrey press release: University of Surrey research into innovative entrepreneurs starting to work in tourism has found, in some of the first analysis undertaken, how they… Read more »
From the University of Twente press release: Customer experience plays a major role in why consumers choose a specific product or service. But how do you improve that customer experience?… Read more »
From the University of Iowa press release: A new study from the University of Iowa finds that to the fast typist go the leadership spoils. The study suggests that the fleet-fingered… Read more »
From the University of Miami press release: Consumers make poor purchase decisions when they need to work with ratios to assess a product’s value, says a new study published in the… Read more »
From the American Psychological Association press release: How important is charisma in a leader? While at least a moderate level is important, too much may hinder a leader’s effectiveness, according to… Read more »
