From the Michigan State University press release: Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be as effective as developing long-term…
From the Queensland University of Technology press release: People who see animals as people and assign human traits to non-human objects are more likely to travel to destinations that are presented as being human-like, according to…
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as…
From the Indiana University press release: Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers’ expectations. Neil A. Morgan, professor and PetSmart Distinguished Chair of Marketing…
From the Florida Atlantic University press release: Feel like you’re a big fish in a small pond? If you’re an employee who perceives you’re overqualified for your position, chances are you’re unsatisfied with your job,…
From the University of Surrey press release: University of Surrey research into innovative entrepreneurs starting to work in tourism has found, in some of the first analysis undertaken, how they have to use initiative and…
From the University of Twente press release: Customer experience plays a major role in why consumers choose a specific product or service. But how do you improve that customer experience? University of Twente PhD student…
From the University of Iowa press release: A new study from the University of Iowa finds that to the fast typist go the leadership spoils. The study suggests that the fleet-fingered are more likely to emerge…
From the University of Miami press release: Consumers make poor purchase decisions when they need to work with ratios to assess a product’s value, says a new study published in the May 2017 of the Journal…
From the American Psychological Association press release: How important is charisma in a leader? While at least a moderate level is important, too much may hinder a leader’s effectiveness, according to research published by the American…