Lively tunes boost sales in crowded stores
From the Journal of Retailing at New York University press release: If a store is crowded, people tend to buy more if the sound system is playing a fast-paced song rather than a ballad. That’s what…
Study suggests way to success for sales newbies
From the Michigan State University press release: Good news for novice salespeople worried about becoming successful: Expressing your gratitude to customers by going above and beyond your job description may be as effective as developing long-term…
Personifying places can boost travel intentions
From the Queensland University of Technology press release: People who see animals as people and assign human traits to non-human objects are more likely to travel to destinations that are presented as being human-like, according to…
How taste and sound affect when you buy
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as…
Study suggests managers often overestimate customer satisfaction
From the Indiana University press release: Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers’ expectations. Neil A. Morgan, professor and PetSmart Distinguished Chair of Marketing…
Study suggests overqualified employees experience psychological strain
From the Florida Atlantic University press release: Feel like you’re a big fish in a small pond? If you’re an employee who perceives you’re overqualified for your position, chances are you’re unsatisfied with your job,…
Study analyzes secrets of success of tourism entrepreneurs
From the University of Surrey press release: University of Surrey research into innovative entrepreneurs starting to work in tourism has found, in some of the first analysis undertaken, how they have to use initiative and…
Study looks at how to improve customer experience
From the University of Twente press release: Customer experience plays a major role in why consumers choose a specific product or service. But how do you improve that customer experience? University of Twente PhD student…
Study suggests fast typists more likely to emerge as virtual team leaders
From the University of Iowa press release: A new study from the University of Iowa finds that to the fast typist go the leadership spoils. The study suggests that the fleet-fingered are more likely to emerge…
Study suggests poor understanding of ratios leads to bad shopping decisions
From the University of Miami press release: Consumers make poor purchase decisions when they need to work with ratios to assess a product’s value, says a new study published in the May 2017 of the Journal…