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Study suggests personalized emails don’t impress customers

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From the Temple University press release via EurekAlert!: Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business… 

Study suggests focusing on staff can pay off for companies

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From the University of Gothenburg press release via AlphaGalileo: How can businesses create competitive advantages that are sustainable in the long term? A new doctoral thesis from the University of Gothenburg’s School of Business, Economics… 

Study suggests longer ads evoke stronger emotions

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From the Elhuyar Fundazioa press release via EurekAlert!: What effect does a TV advert have on a viewer? How does it bring about a change in their knowledge, emotions or intentions? These questions have existed…