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Study looks at why consumers think pretty food is healthier

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From the American Marketing Association press release: A researcher from University of Southern California published a new paper in the Journal of Marketing that explores whether attractive food might seem healthier to consumers. The study forthcoming in… 

Study looks at how brain neurons influence choices

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From the Washington University School of Medicine press release: When you are faced with a choice — say, whether to have ice cream or chocolate cake for dessert — sets of brain cells just above…