For years nutrition experts have warned about the many risks of eating ultra-processed foods: among them obesity, cardiovascular disease and diabetes. Instead, they advise that consumers opt for more natural offerings. So how, then, are…
For centuries, the study of ancient history relied primarily on interpreting classical texts and examining inscriptions and archaeological remains at their sites of origin or in museums. In recent years, however, a little-known transformation has…
Most women in a new RMIT University study wore shoe sizes that differed from the size indicated by their foot length, highlighting the limitations of conventional sizing systems in accounting for differences in foot width…
From the University of Oregon press release: Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to University of Oregon research. At issue in a new…
From the Penn State press release: There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider. A new series of studies…
From the American Marketing Association press release: Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in the Journal of Marketing that examines the role of serendipity in customer satisfaction and…
From the American Marketing Association press release: Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in…
From the University of British Columbia press release: Obesity rates have increased dramatically in developed countries over the past 40 years — and many people have assumed that food marketing is at least in part…
From the Rensselaer Polytechnic Institute press release: Numeric anchoring is a long-established technique of marketing communication. Once a price is mentioned, that number serves as the basis for — or “anchors” — all future discussions…
From the Ohio State University press release: It’s one thing to decide among two or three snacks available at a friend’s house. But what do people do when they’re faced with a vending machine offering…