From the University of Oregon press release: Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to University of Oregon research. At issue in a new…
From the Penn State press release: There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider. A new series of studies…
From the American Marketing Association press release: Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in the Journal of Marketing that examines the role of serendipity in customer satisfaction and…
From the American Marketing Association press release: Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in…
From the University of British Columbia press release: Obesity rates have increased dramatically in developed countries over the past 40 years — and many people have assumed that food marketing is at least in part…
From the Rensselaer Polytechnic Institute press release: Numeric anchoring is a long-established technique of marketing communication. Once a price is mentioned, that number serves as the basis for — or “anchors” — all future discussions…
From the Ohio State University press release: It’s one thing to decide among two or three snacks available at a friend’s house. But what do people do when they’re faced with a vending machine offering…
From the University of Illinois at Urbana-Champaign, News Bureau press release: In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers. But according to research from…
From the Nanyang Technological University press release: A study by a team of Nanyang Technological University, Singapore (NTU Singapore) psychologists has found a link between extraverts and their word choices. The finding highlights the need…
From the Institute for Operations Research and the Management Sciences press release: New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific…