From the UC Davis press release: Industries often position products to tout the benefits of one category over another — such as the higher-quality, traditional ingredients of a microbrew over… Read more »
From the Karlsruher Institut für Technologie (KIT) press release: Sustainable materials, ecofriendly, and produced under good work conditions — convincing arguments for most of us. But how do consumers weigh… Read more »
From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses…. Read more »
From the University of East Anglia press release: New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers… Read more »
From the American Marketing Association press release: Researchers from the University of Pittsburgh, Texas A&M, UNC-Chapel Hill, University of Wisconsin, and Columbia University published a new paper in the Journal of… Read more »
From the University of Illinois at Urbana-Champaign, News Bureau press release: Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows — the former with their self-enhancement values, the… Read more »
From the Anglia Ruskin University press release: New research has demonstrated how food producers could change the surface texture of products to change people’s perceptions and promote healthy eating. The… Read more »
From the Institute for Operations Research and the Management Sciences press release: How long has it been since you logged onto a Web site and you were prompted to decide… Read more »
From the Iowa State University press release: Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research from Iowa State University. The findings… Read more »
From the University of East Anglia press release: Giving consumers short time limits on offers means they are less likely to take them up, according to new research. Making time-limited… Read more »
