From the UC Davis press release: Industries often position products to tout the benefits of one category over another — such as the higher-quality, traditional ingredients of a microbrew over mass-produced brewery beer. Researchers suggest…
From the Karlsruher Institut für Technologie (KIT) press release: Sustainable materials, ecofriendly, and produced under good work conditions — convincing arguments for most of us. But how do consumers weigh compliance or non-compliance with such…
From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School…
From the University of East Anglia press release: New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it. By highlighting…
From the American Marketing Association press release: Researchers from the University of Pittsburgh, Texas A&M, UNC-Chapel Hill, University of Wisconsin, and Columbia University published a new paper in the Journal of Marketing that examines the changing role…
From the University of Illinois at Urbana-Champaign, News Bureau press release: Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows — the former with their self-enhancement values, the latter with its ethos of…
From the Anglia Ruskin University press release: New research has demonstrated how food producers could change the surface texture of products to change people’s perceptions and promote healthy eating. The study, led by Consumer Psychologist…
From the Institute for Operations Research and the Management Sciences press release: How long has it been since you logged onto a Web site and you were prompted to decide whether to opt out of…
From the Iowa State University press release: Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research from Iowa State University. The findings show that the amount of…
From the University of East Anglia press release: Giving consumers short time limits on offers means they are less likely to take them up, according to new research. Making time-limited offers is a common retail…