Tag: Marketing

Study suggests generating content increases people’s enjoyment of positive experiences

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From the American Marketing Association press release: Researchers from Rutgers University and New York University published a new paper in the Journal of Marketing that explores the phenomenon of user-generated content during… Read more »

Study suggests parents may end up with more stress when kids watch a lot of TV

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From the University of Arizona press release: There’s bad news for parents who frequently plop their kids in front of the TV to give themselves a break: It might actually… Read more »

Study looks at psychological ownership in the evolution of consumption

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From the American Marketing Association press release: Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that… Read more »

Study looks at how psychological ownership can enhance stewardship for public goods

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From the New York Institute of Technology press release: How can consumers be encouraged to take better care of public goods and resources? That’s the question posed in a new… Read more »

Study suggests consumers value difficult decisions over easy choices

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From the Rensselaer Polytechnic Institute press release: Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the font, colors, and layout make the… Read more »

Study suggests visuals generated by social media users are reflective of consumer brand perceptions

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From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in… Read more »

Study suggests consumer arrogance may help marketers promote their products

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From the Michigan State University press release: Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency… Read more »

Study suggests scarcity reduces consumers’ concerns about prices, even during a pandemic

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From the Indiana University press release: During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for… Read more »

Study suggests media literacy can improve child nutrition, family relationships

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From the Washington State University press release: During this pandemic when few parents can limit screen time, a new study shows that building critical media skills as a family can… Read more »