From the American Marketing Association press release: Researchers from Rutgers University and New York University published a new paper in the Journal of Marketing that explores the phenomenon of user-generated content during experiences. The study, forthcoming in…
From the University of Arizona press release: There’s bad news for parents who frequently plop their kids in front of the TV to give themselves a break: It might actually end up leaving moms and…
From the American Marketing Association press release: Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that proposes that preserving psychological ownership…
From the Institute for Operations Research and the Management Sciences press release: Most people have seen or heard from a friend, neighbor or family member about a product or service they’ve used and how their…
From the New York Institute of Technology press release: How can consumers be encouraged to take better care of public goods and resources? That’s the question posed in a new research paper co-authored by Collen…
From the Rensselaer Polytechnic Institute press release: Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The…
From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers…
From the Michigan State University press release: Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys…
From the Indiana University press release: During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for consumers and empty store shelves.…
From the Washington State University press release: During this pandemic when few parents can limit screen time, a new study shows that building critical media skills as a family can have a positive impact on…