From the University of Illinois at Urbana-Champaign, News Bureau press release: In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers. But according to research from…
From the Nanyang Technological University press release: A study by a team of Nanyang Technological University, Singapore (NTU Singapore) psychologists has found a link between extraverts and their word choices. The finding highlights the need…
From the Institute for Operations Research and the Management Sciences press release: New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific…
From the American Marketing Association press release: Researchers from Rutgers University and New York University published a new paper in the Journal of Marketing that explores the phenomenon of user-generated content during experiences. The study, forthcoming in…
From the University of Arizona press release: There’s bad news for parents who frequently plop their kids in front of the TV to give themselves a break: It might actually end up leaving moms and…
From the American Marketing Association press release: Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that proposes that preserving psychological ownership…
From the Institute for Operations Research and the Management Sciences press release: Most people have seen or heard from a friend, neighbor or family member about a product or service they’ve used and how their…
From the New York Institute of Technology press release: How can consumers be encouraged to take better care of public goods and resources? That’s the question posed in a new research paper co-authored by Collen…
From the Rensselaer Polytechnic Institute press release: Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The…
From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers…