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To pick a great gift, it’s better to give AND receive

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From the University of Wisconsin-Madison press release: If it’s the thought that makes a gift count, here’s a thought that can make your gift count extra: Get a little something for yourself. Research published this month… 

How taste and sound affect when you buy

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From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as… 

Study suggests managers often overestimate customer satisfaction

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From the Indiana University press release: Despite the millions companies spend to gather information about customer satisfaction, senior managers often fail to understand those customers’ expectations. Neil A. Morgan, professor and PetSmart Distinguished Chair of Marketing… 

Why humans find faulty robots more likeable

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From the Frontiers press release: It has been argued that the ability of humans to recognize social signals is crucial to mastering social intelligence — but can robots learn to read human social cues and… 

Believing the future will be favorable may prevent action

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From the Association for Psychological Science press release: People tend to believe that others will come around to their point of view over time, according to findings from a series of studies published in Psychological Science, a…