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Now or later: How taste and sound affect when you buy

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From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal and eat it. But as… 

Meaningless accelerating scores yield better performance

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From the Association for Psychological Science press release: Seemingly any behavior can be “gamified” and awarded digital points these days, from tracking the steps you’ve walked to the online purchases you’ve made and even the… 

Study suggests clever way to help de-clutter home

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From the Ohio State University press release: If your attic is full of stuff you no longer use but can’t bear to give away, a new study may offer you a simple solution. Researchers found…