Tag: advertising

Study suggests consumers are less forgiving of brand failures when algorithms are anthropomorphized

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From the American Marketing Association press release: Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on… Read more »

Study suggests emotionally appealing ads may not always help consumer memory

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From the University of Illinois at Urbana-Champaign, News Bureau press release: In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers…. Read more »

Study suggests link between word choices and extraverts

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From the Nanyang Technological University press release: A study by a team of Nanyang Technological University, Singapore (NTU Singapore) psychologists has found a link between extraverts and their word choices…. Read more »

Study looks at which product categories and industries benefit most from social advertising

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From the Institute for Operations Research and the Management Sciences press release: New research from a team of scientists at four leading universities has shed new light on the effectiveness… Read more »

Study suggests parents may end up with more stress when kids watch a lot of TV

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From the University of Arizona press release: There’s bad news for parents who frequently plop their kids in front of the TV to give themselves a break: It might actually… Read more »

Study suggests visuals generated by social media users are reflective of consumer brand perceptions

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From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in… Read more »

Study suggests consumer arrogance may help marketers promote their products

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From the Michigan State University press release: Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency… Read more »

Study suggests consumers value products more on sunny and snowy days but not when it rains

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From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses…. Read more »

Study suggests highlighting product greenness may put consumers off buying

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From the University of East Anglia press release: New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers… Read more »