From the American Marketing Association press release: Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in…
From the University of Illinois at Urbana-Champaign, News Bureau press release: In almost all successful advertising campaigns, an appeal to emotion sparks a call-to-action that motivates viewers to become consumers. But according to research from…
From the Nanyang Technological University press release: A study by a team of Nanyang Technological University, Singapore (NTU Singapore) psychologists has found a link between extraverts and their word choices. The finding highlights the need…
From the Institute for Operations Research and the Management Sciences press release: New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific…
From the University of Arizona press release: There’s bad news for parents who frequently plop their kids in front of the TV to give themselves a break: It might actually end up leaving moms and…
From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers…
From the Michigan State University press release: Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys…
From the UC Davis press release: Industries often position products to tout the benefits of one category over another — such as the higher-quality, traditional ingredients of a microbrew over mass-produced brewery beer. Researchers suggest…
From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School…
From the University of East Anglia press release: New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it. By highlighting…