From the University of Texas at Dallas press release: A few years ago, Dr. Mohammad Zia PhD’17 was checking flight prices on Expedia when he was puzzled by a section… Read more »
From the Institute for Operations Research and the Management Sciences press release: Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal… Read more »
From the Brigham Young University press release: There’s a reason marketers make appeals to our senses; the “snap, crackle and pop” of Rice Krispies makes us want to buy the cereal… Read more »
From the Vanderbilt University press release: New research by Steve Posavac, E. Bronson Ingram Professor of Marketing at Vanderbilt’s Owen Graduate School of Management, uncovers another consequence of anxiety symptoms:… Read more »
From the University of Illinois at Urbana-Champaign press release: Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three… Read more »
From the University of California – San Diego press release: Among 12- to 17-year-olds who have never used tobacco products, nearly half were considered receptive to tobacco marketing if they… Read more »
From the University of Illinois at Urbana-Champaign press release: Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re… Read more »
From the University of Gothenburg press release via ScienceDaily: More time in front of the TV set and higher exposure to TV adverts may lead to increased consumption of sweetened… Read more »
From the Perelman School of Medicine at the University of Pennsylvania press release via ScienceDaily: Researchers from the Perelman School of Medicine at the University of Pennsylvania have shown that… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers believe a product is more effective when images of the product and its desired outcome are placed closer… Read more »
