From the Arizona State University press release: We’ve all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well, it turns out those advertisements…
From the North Carolina State University press release: Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North…
From the University of Chicago Press Journals press release via EurekAlert!: What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds…
From the Vanderbilt University press release via Newswise: Unlike any other television event, when it comes to the Super Bowl, the commercials are as much a part of the entertainment as the game. And though…
From the San Francisco State University press release via Physorg: When you sit down to read a restaurant menu, do you read it like a book? Or do your eyes flit from place to place…
From the Oregon State University press release: The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for…
From the University of Chicago Journals press release via EurekAlert!: You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if you have high self-esteem), according…
From the Indiana University (Bloomington) press release: A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple’s iPhone and Google’s Android may be some of…