From the Arizona State University press release: We’ve all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well,… Read more »
From the North Carolina State University press release: Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain… Read more »
From the Vanderbilt University press release via Newswise: Unlike any other television event, when it comes to the Super Bowl, the commercials are as much a part of the entertainment… Read more »
From the San Francisco State University press release via Physorg: When you sit down to read a restaurant menu, do you read it like a book? Or do your eyes… Read more »
From the Oregon State University press release: The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a… Read more »
From the University of Chicago Journals press release via EurekAlert!: You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if… Read more »
From the Indiana University (Bloomington) press release: A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple’s iPhone and Google’s… Read more »
