From the Institute for Operations Research and the Management Sciences press release: How long has it been since you logged onto a Web site and you were prompted to decide whether to opt out of…
From the Iowa State University press release: Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research from Iowa State University. The findings show that the amount of…
From the Monash University press release: Repeated exposure to alcohol advertising in sport – either at venues or during media coverage of matches – can have long-term effects on drinking attitudes, according to a new…
From the UC Riverside press release: Nostalgia for events experienced by members of your own group can make you prefer domestic products over foreign ones, concludes the first systematic investigation into the effects of collective…
From the Virginia Tech press release: While millions of dollars are spent every day on digital advertising, no research has found these ads actually work — until now. Katherine Haenschen, assistant professor in the department…
From the University of Oregon press release: Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.…
From the University of British Columbia press release: For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does it actually work? According to…
From the Penn State press release: While the trusty “like” button is still the most popular way to signal approval for Facebook posts, a computer model may help users and businesses navigate the increasingly complicated…
From the Frontiers press release: Can your behavior be influenced by subtle, barely visible signals, such as an emotionally charged image briefly flashed on a TV screen or roadside billboard? It may sound like hysteria…
From the Cancer Research UK press release: Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by…