From the Institute for Operations Research and the Management Sciences press release: How long has it been since you logged onto a Web site and you were prompted to decide… Read more »
From the Iowa State University press release: Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research from Iowa State University. The findings… Read more »
From the Monash University press release: Repeated exposure to alcohol advertising in sport – either at venues or during media coverage of matches – can have long-term effects on drinking… Read more »
From the UC Riverside press release: Nostalgia for events experienced by members of your own group can make you prefer domestic products over foreign ones, concludes the first systematic investigation… Read more »
From the Virginia Tech press release: While millions of dollars are spent every day on digital advertising, no research has found these ads actually work — until now. Katherine Haenschen,… Read more »
From the University of Oregon press release: Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of… Read more »
From the University of British Columbia press release: For decades, marketers have used envy to sell, attempting to cash in on consumers’ desire to want what others have. But does… Read more »
From the Penn State press release: While the trusty “like” button is still the most popular way to signal approval for Facebook posts, a computer model may help users and… Read more »
From the Frontiers press release: Can your behavior be influenced by subtle, barely visible signals, such as an emotionally charged image briefly flashed on a TV screen or roadside billboard?… Read more »
From the Cancer Research UK press release: Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks,… Read more »
