From the Springer press release: Does advertising influence society, or is it merely a reflection of society’s pre-existing norms? Where male attitudes are concerned, a new study implicates magazine advertisements specifically aimed at men as…
From the University of Chicago Press Journals press release via EurekAlert!: Product benefits that occur later in time are more likely to appeal to more independent consumers than to those who are more group or…
From the Journal of Consumer Research press release via ScienceDaily: Consumers are more likely to remember an ad they’ve seen repeatedly if one element in the ad changes location from one exposure to the next,…
From the University of Chicago Press Journals press release via ScienceDaily: The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to…
From the University of Chicago Press Journals press release via ScienceDaily: Confident consumers pay more attention to advertisements and product information that focus on high-level features of a product, according to a new study in…
From the Johns Hopkins Bloomberg School of Public Health press release: The content of alcohol ads placed in magazines is more likely to be in violation of industry guidelines if the ad appears in a…
From the University of Illinois press release: The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to…
From the University of Missouri press release: Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now, a study at the University…
From the University of Colorado Boulder press release: Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand…
From the UC Davis press release: When it comes to marketing via video sharing on social media, choosing an influential person to “seed” a video is essential — but video quality isn’t all that important.…