From the Springer press release: Does advertising influence society, or is it merely a reflection of society’s pre-existing norms? Where male attitudes are concerned, a new study implicates magazine advertisements… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Product benefits that occur later in time are more likely to appeal to more independent consumers than to those… Read more »
From the Journal of Consumer Research press release via ScienceDaily: Consumers are more likely to remember an ad they’ve seen repeatedly if one element in the ad changes location from… Read more »
From the University of Chicago Press Journals press release via ScienceDaily: The price a consumer will pay for a product is often significantly less than the price they will accept… Read more »
From the University of Chicago Press Journals press release via ScienceDaily: Confident consumers pay more attention to advertisements and product information that focus on high-level features of a product, according… Read more »
From the Johns Hopkins Bloomberg School of Public Health press release: The content of alcohol ads placed in magazines is more likely to be in violation of industry guidelines if… Read more »
From the University of Illinois press release: The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly… Read more »
From the University of Missouri press release: Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now,… Read more »
From the University of Colorado Boulder press release: Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to… Read more »
From the UC Davis press release: When it comes to marketing via video sharing on social media, choosing an influential person to “seed” a video is essential — but video… Read more »
