Tag: advertising

Study suggests marketing is more effective when targeted to personality types

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From the Association for Psychological Science press release: Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After… Read more »

Study looks at positive and negative effects of familiarity with brands

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From the University of Chicago Press Journals press release via EurekAlert!: Although it is tempting to use the word “we” to make consumers feel like part of the family, people… Read more »

Study suggests ambient background noise has significant effect on consumers, creativity

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From the University of Illinois press release: The sound of silence isn’t so golden for consumers, and both marketers and advertisers should take note, says new research from a University… Read more »

Study suggests TV alcohol advertising may play role in underage drinking

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From the American Academy of Pediatrics press release via EurekAlert!: Minors who were familiar with television alcohol advertisements were more likely to have tried alcoholic beverages and binge drink than… Read more »

Study find small “neural focus groups” predict success of anti-smoking ad campaign

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From the Association for Psychological Science press release: Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers… Read more »

Study suggest millenials tend not to interact with brands on Facebook

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From the Pennsylvania State University press release: Millennials rarely visit brand pages on Facebook even after they become their “fan.” That’s what research by Marcia DiStaso, an assistant professor of… Read more »

Study suggests consumer mindset may have problematic effects on wellbeing

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From the Association for Psychological Science press release: Money doesn’t buy happiness. Neither does materialism: Research shows that people who place a high value on wealth, status, and stuff are… Read more »