Tag: branding

Study looks at how people with prestigious jobs manage their professional brands

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From the American Marketing Association press release: Researchers from HEC Montreal and York University published a new paper in the Journal of Marketing that examines how people who attain “prestigious” posts in… Read more »

Study suggests visuals generated by social media users are reflective of consumer brand perceptions

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From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in… Read more »

Study suggests ‘value instantiation’ is key to luxury brands’ and social responsibility

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From the University of Illinois at Urbana-Champaign, News Bureau press release: Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows — the former with their self-enhancement values, the… Read more »

Bread study looks at what drives our decision-making when products have multiple features and benefits

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From the University of Technology Sydney press release: You’re standing in the bread aisle, faced with an array of loaves with a variety of claims. There’s low GI, multigrain, added… Read more »

Study suggests helping students to build a personal brand increases students’ confidence, enhances employability

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From the University of Portsmouth press release: The University of Portsmouth is helping its students build a strong personal brand to increase their confidence and enhance their employability. Today’s graduates… Read more »

Study suggests language influences how consumers trust a brand

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From the University of Oregon press release: Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of… Read more »

Study looks at how consumers make decisions when multiple factors are involved

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From the Institute for Operations Research and the Management Sciences press release: Imagine you are choosing between two resorts for your island vacation. The factors driving your decision will be… Read more »