From the University of East Anglia press release: Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia (UEA).…
From the Duke University press release: It might not seem like a big deal if you like Coke while your partner likes Pepsi — but new research suggests preferring different brands can affect our happiness in…
From the University of Michigan press release: Young children who recognize food name brands, such as Lucky Charms, M&M’s and Cheetos, often eat unhealthy items that lead to their high body mass index. The risk…
From the USC Marshall School of Business press release via EurekAlert!: Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there…
From the Oregon State University press release: When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate…
From the University of Delaware press release via ScienceDaily: A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent away, another woman purchases the…
From the Association for Psychological Science press release via HealthCanal: Conservatives and liberals don’t just differ when it comes to politics, they may also make different purchases at the grocery store, according to new research…
From the Journal of Consumer Research press release via ScienceDaily: Consumers are more likely to remember an ad they’ve seen repeatedly if one element in the ad changes location from one exposure to the next,…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and…
From the Rotman School of Management at the University of Toronto press release: Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position to retain customers and improve…