From the University of East Anglia press release: Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the… Read more »
From the Duke University press release: It might not seem like a big deal if you like Coke while your partner likes Pepsi — but new research suggests preferring different brands… Read more »
From the University of Michigan press release: Young children who recognize food name brands, such as Lucky Charms, M&M’s and Cheetos, often eat unhealthy items that lead to their high… Read more »
From the USC Marshall School of Business press release via EurekAlert!: Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional… Read more »
From the Oregon State University press release: When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with… Read more »
From the University of Delaware press release via ScienceDaily: A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent… Read more »
From the Association for Psychological Science press release via HealthCanal: Conservatives and liberals don’t just differ when it comes to politics, they may also make different purchases at the grocery… Read more »
From the Journal of Consumer Research press release via ScienceDaily: Consumers are more likely to remember an ad they’ve seen repeatedly if one element in the ad changes location from… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify… Read more »
From the Rotman School of Management at the University of Toronto press release: Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position… Read more »
