From the University of Colorado Boulder press release: Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers may embrace products linked to a social identity such as gender or university affiliation when that identity is… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Although it is tempting to use the word “we” to make consumers feel like part of the family, people… Read more »
From the Michigan State University press release: The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product,… Read more »
From the Pennsylvania State University press release: Millennials rarely visit brand pages on Facebook even after they become their “fan.” That’s what research by Marcia DiStaso, an assistant professor of… Read more »
From the Norwegian School of Economics press release via AlphaGalileo: Customers who have mergers pushed down their throats react with frustration, dissatisfaction and – finally – by changing suppliers. They… Read more »
From the University of Notre Dame press release: When facing a scandal, an organization must first consider what’s under attack. Is it the firm’s character or the quality of its… Read more »
From the Inderscience press release via AlphaGalileo: An analysis of the marketing and brand campaigns of internationally renowned footballers David Beckham and Ryan Giggs could provide marketing executives with insights… Read more »
From the Vanderbilt University press release via Newswise: Unlike any other television event, when it comes to the Super Bowl, the commercials are as much a part of the entertainment… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction – depending on how they envision… Read more »
