From the University of Chicago press release via EurekAlert!: Although holiday sales and events try to drive as many customers to retail stores as possible, a new study in the Journal of Consumer Research shows…
From the University of Chicago Press Journals via EurekAlert!: If you say you’re going to buy something, you’re more likely to do it. But why is that? According to a new study in the Journal…
From the University of Toronto, Scarborough press release via EurekAlert!: From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products.…