Tag: branding

Study looks at why stating an intention makes consumers more likely to buy their preferred brands

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From the University of Chicago Press Journals via EurekAlert!: If you say you’re going to buy something, you’re more likely to do it. But why is that? According to a… Read more »

Study suggests that thinking about brands as people can affect one’s behaviour

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From the University of Toronto, Scarborough press release via EurekAlert!: From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a… Read more »