From the University of Würzburg press release: You have probably often said to yourself: “This time, I will only buy what I need!” But then you still ended up coming… Read more »
From the University of Oregon press release: Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to University of Oregon research…. Read more »
From the Penn State press release: There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider…. Read more »
From the American Marketing Association press release: Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in the Journal of Marketing that examines the role of… Read more »
From the American Marketing Association press release: Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on… Read more »
From the Northwestern University press release: Five-star ratings are no guarantee to lead you to the perfect barber who truly understands your hair or to the espresso machine that brews… Read more »
From the Ohio State University press release: It’s one thing to decide among two or three snacks available at a friend’s house. But what do people do when they’re faced… Read more »
From the Stanford University press release: While a certain level of trust is needed for autonomous cars and smart technologies to reach their full potential, these technologies are not infallible… Read more »
From the American Marketing Association press release: Researchers from Western University and University of Houston published a new paper in the Journal of Marketing that examines whether spoiler movie reviews harm box… Read more »
From the University of Innsbruck press release: Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision,… Read more »
