Study looks at how to curb impulse buying
From the University of Würzburg press release: You have probably often said to yourself: “This time, I will only buy what I need!” But then you still ended up coming home with things that were…
Study shows how ‘theory of mind’ influences advertising skepticism
From the University of Oregon press release: Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to University of Oregon research. At issue in a new…
Researchers look at what it means to be a picky shopper
From the Penn State press release: There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider. A new series of studies…
Study examines role of serendipity in consumer satisfaction
From the American Marketing Association press release: Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in the Journal of Marketing that examines the role of serendipity in customer satisfaction and…
Study suggests consumers are less forgiving of brand failures when algorithms are anthropomorphized
From the American Marketing Association press release: Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in…
Study suggests ’emotional’ reviews predict business success
From the Northwestern University press release: Five-star ratings are no guarantee to lead you to the perfect barber who truly understands your hair or to the espresso machine that brews a perfect cup of coffee.…
Study looks at how people decide when they have so many choices
From the Ohio State University press release: It’s one thing to decide among two or three snacks available at a friend’s house. But what do people do when they’re faced with a vending machine offering…
Study looks at how people’s moods might affect their trust of autonomous products
From the Stanford University press release: While a certain level of trust is needed for autonomous cars and smart technologies to reach their full potential, these technologies are not infallible — hence why we’re supposed…
Study looks at whether movie spoilers harm box-office revenue
From the American Marketing Association press release: Researchers from Western University and University of Houston published a new paper in the Journal of Marketing that examines whether spoiler movie reviews harm box office revenue. The study, forthcoming…
Study suggests visual attention can be strongly influenced during shopping with very simple interventions
From the University of Innsbruck press release: Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in…