Washington, D.C. — When referring to diet, the term “plant-based” has mixed interpretations among U.S. adults, and its meaning varies significantly among demographic groups, according to new research published in the American Journal of Lifestyle…
PULLMAN, Wash. — Millions of investors using the Robinhood app tend to favor simpler, easy-to-understand stocks, according to new research from Washington State University — and those stocks outperformed more complex firms during the study…
From the University of Würzburg press release: You have probably often said to yourself: “This time, I will only buy what I need!” But then you still ended up coming home with things that were…
From the University of Oregon press release: Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to University of Oregon research. At issue in a new…
From the Penn State press release: There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider. A new series of studies…
From the American Marketing Association press release: Researchers from University of Sydney, University of Florida, and Rutgers University published a new paper in the Journal of Marketing that examines the role of serendipity in customer satisfaction and…
From the American Marketing Association press release: Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in…
From the Northwestern University press release: Five-star ratings are no guarantee to lead you to the perfect barber who truly understands your hair or to the espresso machine that brews a perfect cup of coffee.…
From the Ohio State University press release: It’s one thing to decide among two or three snacks available at a friend’s house. But what do people do when they’re faced with a vending machine offering…
From the Stanford University press release: While a certain level of trust is needed for autonomous cars and smart technologies to reach their full potential, these technologies are not infallible — hence why we’re supposed…