From the Indiana University press release: During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for… Read more »
From the American Marketing Association press release: Researchers from University of Pennsylvania published a new paper in the Journal of Marketing that explains that the device people use to communicate can affect… Read more »
From the UC Davis press release: Industries often position products to tout the benefits of one category over another — such as the higher-quality, traditional ingredients of a microbrew over… Read more »
From the University of Texas at Austin press release: Certain purchases are better than others at sparking people’s in-the-moment happiness, according to new research from the McCombs School of Business… Read more »
From the Karlsruher Institut für Technologie (KIT) press release: Sustainable materials, ecofriendly, and produced under good work conditions — convincing arguments for most of us. But how do consumers weigh… Read more »
From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses…. Read more »
From the American Marketing Association press release: Researchers from the University of Pittsburgh, Texas A&M, UNC-Chapel Hill, University of Wisconsin, and Columbia University published a new paper in the Journal of… Read more »
From the University of Illinois at Urbana-Champaign, News Bureau press release: Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows — the former with their self-enhancement values, the… Read more »
From the Iowa State University press release: Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research from Iowa State University. The findings… Read more »
From the Society for Consumer Psychology press release: Financial transactions between people who speak different native languages are more common than ever with more than one in five Americans speaking… Read more »
