From the Michigan State University press release: Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys…
From the Indiana University press release: During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for consumers and empty store shelves.…
From the American Marketing Association press release: Researchers from University of Pennsylvania published a new paper in the Journal of Marketing that explains that the device people use to communicate can affect the extent to which they…
From the UC Davis press release: Industries often position products to tout the benefits of one category over another — such as the higher-quality, traditional ingredients of a microbrew over mass-produced brewery beer. Researchers suggest…
From the University of Texas at Austin press release: Certain purchases are better than others at sparking people’s in-the-moment happiness, according to new research from the McCombs School of Business at The University of Texas…
From the Karlsruher Institut für Technologie (KIT) press release: Sustainable materials, ecofriendly, and produced under good work conditions — convincing arguments for most of us. But how do consumers weigh compliance or non-compliance with such…
From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School…
From the American Marketing Association press release: Researchers from the University of Pittsburgh, Texas A&M, UNC-Chapel Hill, University of Wisconsin, and Columbia University published a new paper in the Journal of Marketing that examines the changing role…
From the University of Illinois at Urbana-Champaign, News Bureau press release: Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows — the former with their self-enhancement values, the latter with its ethos of…
From the Iowa State University press release: Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research from Iowa State University. The findings show that the amount of…