From the American Marketing Association press release: Researchers from University of Texas-Austin and Copenhagen Business School published a new paper in the Journal of Marketing that offers actionable guidance to managers on the deployment of algorithms in…
From the Northwestern University press release: Five-star ratings are no guarantee to lead you to the perfect barber who truly understands your hair or to the espresso machine that brews a perfect cup of coffee.…
From the Ohio State University press release: It’s one thing to decide among two or three snacks available at a friend’s house. But what do people do when they’re faced with a vending machine offering…
From the Stanford University press release: While a certain level of trust is needed for autonomous cars and smart technologies to reach their full potential, these technologies are not infallible — hence why we’re supposed…
From the American Marketing Association press release: Researchers from Western University and University of Houston published a new paper in the Journal of Marketing that examines whether spoiler movie reviews harm box office revenue. The study, forthcoming…
From the University of Innsbruck press release: Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in…
From the Institute for Operations Research and the Management Sciences press release: New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific…
From the American Marketing Association press release: Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that proposes that preserving psychological ownership…
From the Institute for Operations Research and the Management Sciences press release: Most people have seen or heard from a friend, neighbor or family member about a product or service they’ve used and how their…
From the Ohio State University press release: Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was written mirrored the tone of the…