From the Institute for Operations Research and the Management Sciences press release: New research from a team of scientists at four leading universities has shed new light on the effectiveness… Read more »
From the American Marketing Association press release: Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that… Read more »
From the Institute for Operations Research and the Management Sciences press release: Most people have seen or heard from a friend, neighbor or family member about a product or service… Read more »
From the Ohio State University press release: Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was written… Read more »
From the Rensselaer Polytechnic Institute press release: Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the font, colors, and layout make the… Read more »
From the University of Cambridge press release: Meat-heavy diets not only risk our health but that of the planet, as livestock farming on a massive scale destroys habitats and generates… Read more »
From the American Marketing Association press release: Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that… Read more »
From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in… Read more »
From the University of Zurich press release: Be it booking flight tickets, buying a car or finding a new apartment, we always come up against the same question: Should I… Read more »
From the Michigan State University press release: Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency… Read more »
