From the Institute for Operations Research and the Management Sciences press release: New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific…
From the American Marketing Association press release: Researchers from Boston University, Rutgers University, University of Washington, Cornell University, and University of Pennsylvania published a new paper in the Journal of Marketing that proposes that preserving psychological ownership…
From the Institute for Operations Research and the Management Sciences press release: Most people have seen or heard from a friend, neighbor or family member about a product or service they’ve used and how their…
From the Ohio State University press release: Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was written mirrored the tone of the…
From the Rensselaer Polytechnic Institute press release: Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The…
From the University of Cambridge press release: Meat-heavy diets not only risk our health but that of the planet, as livestock farming on a massive scale destroys habitats and generates greenhouse gases. Conservationists at the…
From the American Marketing Association press release: Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of…
From the Institute for Operations Research and the Management Sciences press release: New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers…
From the University of Zurich press release: Be it booking flight tickets, buying a car or finding a new apartment, we always come up against the same question: Should I strike while the iron’s hot,…
From the Michigan State University press release: Deny it you might, but even modest consumers brag about their purchases every once in a while. But can marketers leverage our tendency to brag about our buys…