From the University of Chicago Press Journals via EurekAlert!: Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a new study in the Journal…
From the University of Chicago Press Journals via EurekAlert!: If you say you’re going to buy something, you’re more likely to do it. But why is that? According to a new study in the Journal…
From the University of Chicago Journals press release via EurekAlert!: You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if you have high self-esteem), according…
From the Indiana University (Bloomington) press release: A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple’s iPhone and Google’s Android may be some of…
From the SUNY Buffalo press release: If you’ve ever spent the day after Christmas rifling through the user’s manual of a new device, you’ll be interested to know that intense, hands-on trial periods are the…
From the University of Toronto, Scarborough press release via EurekAlert!: From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a personal face on their products.…