Tag: consumer psychology

Study suggests consumers prefer brands which appear on their Facebook pages

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From the University of Chicago Journals press release via EurekAlert!: You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if… Read more »

New study tests effect of branded apps on consumers

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From the Indiana University (Bloomington) press release: A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple’s iPhone and Google’s… Read more »

Study suggests intense hands-on trial periods are best way to learn how to use new products

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From the SUNY Buffalo press release: If you’ve ever spent the day after Christmas rifling through the user’s manual of a new device, you’ll be interested to know that intense,… Read more »

Study suggests that thinking about brands as people can affect one’s behaviour

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From the University of Toronto, Scarborough press release via EurekAlert!: From the Michelin Man to the Pillsbury Doughboy, anthropomorphized brands have often been used by companies eager to put a… Read more »