From the University of Chicago Press Journals press release via EurekAlert!: Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction – depending on how they envision the brand, according to a…
From the University of Chicago Press Journals press release via EurekAlert!: During an economic downturn, even people who are not directly affected spend less on goods and services that signal social status, according to a…
From the University of Chicago Press Journals press release via EurekAlert!: How long it will take to bake a cake? Twenty-eight minutes or half an hour? According to a new study in the Journal of…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers can have vastly different reactions to the same package deal, depending on the order the price and quantity are listed, according to a…
From the Washington University in St. Louis press release by Neil Schoenherr: The presents have been opened. The tree has been put away. Now come the bills. What is the best way to tackle holiday…
From the University of Chicago press release via EurekAlert!: Although holiday sales and events try to drive as many customers to retail stores as possible, a new study in the Journal of Consumer Research shows…
From the University of Chicago Press Journals via EurekAlert!: Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a new study in the Journal…
From the University of Chicago Press Journals via EurekAlert!: If you say you’re going to buy something, you’re more likely to do it. But why is that? According to a new study in the Journal…
From the University of Chicago Journals press release via EurekAlert!: You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if you have high self-esteem), according…
From the Indiana University (Bloomington) press release: A new research study co-authored by an Indiana University professor suggests that interactive applications for mobile phones such as Apple’s iPhone and Google’s Android may be some of…