From the Vanderbilt University press release via Newswise: Unlike any other television event, when it comes to the Super Bowl, the commercials are as much a part of the entertainment as the game. And though…
From the San Francisco State University press release via Physorg: When you sit down to read a restaurant menu, do you read it like a book? Or do your eyes flit from place to place…
From the San Francisco State University press release: Psychologists have found that buying life experiences makes people happier than buying possessions, but who spends more of their spare cash on experiences? New findings published this…
From the University of Chicago Press Journals press release via EurekAlert!: Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction – depending on how they envision the brand, according to a…
From the University of Chicago Press Journals press release via EurekAlert!: During an economic downturn, even people who are not directly affected spend less on goods and services that signal social status, according to a…
From the University of Chicago Press Journals press release via EurekAlert!: How long it will take to bake a cake? Twenty-eight minutes or half an hour? According to a new study in the Journal of…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers can have vastly different reactions to the same package deal, depending on the order the price and quantity are listed, according to a…
From the Washington University in St. Louis press release by Neil Schoenherr: The presents have been opened. The tree has been put away. Now come the bills. What is the best way to tackle holiday…
From the University of Chicago press release via EurekAlert!: Although holiday sales and events try to drive as many customers to retail stores as possible, a new study in the Journal of Consumer Research shows…
From the University of Chicago Press Journals via EurekAlert!: Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a new study in the Journal…