From the San Francisco State University press release via Physorg: When you sit down to read a restaurant menu, do you read it like a book? Or do your eyes… Read more »
From the San Francisco State University press release: Psychologists have found that buying life experiences makes people happier than buying possessions, but who spends more of their spare cash on… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction – depending on how they envision… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: During an economic downturn, even people who are not directly affected spend less on goods and services that signal… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: How long it will take to bake a cake? Twenty-eight minutes or half an hour? According to a new… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers can have vastly different reactions to the same package deal, depending on the order the price and quantity… Read more »
From the Washington University in St. Louis press release by Neil Schoenherr: The presents have been opened. The tree has been put away. Now come the bills. What is the… Read more »
From the University of Chicago press release via EurekAlert!: Although holiday sales and events try to drive as many customers to retail stores as possible, a new study in the… Read more »
From the University of Chicago Press Journals via EurekAlert!: Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a… Read more »
From the University of Chicago Press Journals via EurekAlert!: If you say you’re going to buy something, you’re more likely to do it. But why is that? According to a… Read more »
