From the Missouri University of Science and Technology via Newswise: When viewing a website, it takes users less than two-tenths of a second to form a first impression, according to recent eye-tracking research conducted at…
From the University of Chicago Press Journals press release via EurekAlert!: Do romance movies warm people up? A new study in the Journal of Consumer Research finds that yes, consumers choose romance movies over other…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers react differently to units of measurement—depending on whether they are thinking concretely or abstractly, according to a new study in the Journal of…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers dislike it when manufacturers remove or degrade features in existing models—even though it’s a common practice, according to a new study in the…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who are having trouble making decisions can benefit from creating some psychological—or physical—distance, according to a new study in the Journal of Consumer…
From the University of Chicago Press Journals press release: Why do people reread books, watch movies multiple times, or visit places again? According to a new study in the Journal of Consumer Research, many people…
From the University of Chicago Press Journals press release: Happiness means different things to different consumers, depending on whether they’re focused on the future or the present, according to a new study in the Journal…
From the University of Chicago Press Journals press release via EurekAlert!: What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds…
From the University of Gothenburg press release via EurekAlert!: The stereotypical Christmas gift shopper is a stressed-to-the-max individual with a filled-to-the-rim shopping cart in a busy shopping mall. The shopping hysteria during the weeks before…
From the Vanderbilt University press release via Newswise: Unlike any other television event, when it comes to the Super Bowl, the commercials are as much a part of the entertainment as the game. And though…