From the BI Norwegian Business School press release: Self-service and customisation make your customers want to take part in producing goods and services. They are more appreciative of services they have personally participated in producing.…
From the University of Alabama press release: With identity fraud and the increasingly open Internet growing, consumers seem less likely to give out personal information online. For e-commerce and online marketers, this is a roadblock…
From the Arizona State University press release: We’ve all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well, it turns out those advertisements…
From the North Carolina State University press release: Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North…
From the Columbia Business School press release via EurekAlert!: A forthcoming article in the Journal of Consumer Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business School; Leonard Lee, Associate Professor,…
From the Inderscience press release via AlphaGalileo: An analysis of the marketing and brand campaigns of internationally renowned footballers David Beckham and Ryan Giggs could provide marketing executives with insights into how brands can be…
From the Rotman School of Management press release: We might like to think we’re not influenced by other people. But a new study into group buying mechanisms — like those used on popular internet websites…
From the Pennsylvania State University press release: Many people fall victim to emotional eating, but it doesn’t happen only when they’re feeling bad, according to researchers. Having a good day at work, for example, can…
From the Missouri University of Science and Technology via Newswise: When viewing a website, it takes users less than two-tenths of a second to form a first impression, according to recent eye-tracking research conducted at…
From the University of Chicago Press Journals press release via EurekAlert!: Do romance movies warm people up? A new study in the Journal of Consumer Research finds that yes, consumers choose romance movies over other…