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Study looks at factors that make a video go viral

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From the UC Davis press release: When it comes to marketing via video sharing on social media, choosing an influential person to “seed” a video is essential — but video quality isn’t all that important.… 

Study looks at effect of freecycling on community spirit

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From the UC Berkeley press release: Reinforcing that the best things in life are free, a new study from the University of California, Berkeley, shows that online freebie-exchange communities such as “Freecycle” and “Couchsurfing” foster greater…