From the University of Technology Sydney press release: You’re standing in the bread aisle, faced with an array of loaves with a variety of claims. There’s low GI, multigrain, added vitamins, unbleached, gluten free… Which…
From the University of Connecticut press release: People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in the published journal Marketing Science. In…
From the Washington State University press release: Round numbers can be powerful marketing tools, increasing people’s sense of accomplishment as they work towards goals in areas like finances or weight loss, according to new Washington…
From the Institute for Operations Research and the Management Sciences press release: Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS journal Marketing Science (Editor’s note: The source…
From the Springer press release: In-store mobile phone use that is unrelated to shopping may be associated with an increase in unplanned purchases, according to a study published in the Journal of the Academy of Marketing…
From the ESMT Berlin press release: A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT Berlin together with Yalcin Akcay…
From the Monash University press release: Repeated exposure to alcohol advertising in sport – either at venues or during media coverage of matches – can have long-term effects on drinking attitudes, according to a new…
From the Society for Consumer Psychology press release: It’s no surprise that images used for advertising on television and online play a powerful role in triggering emotions and shaping impressions of products or brands, but…
From the Cornell University press release: In an online marketplace like Airbnb, host profiles can mean the difference between a booked room and a vacant one. Too peppy, too long, too many exclamation points? Language…
From the University of Chicago Booth School of Business press release: In a bid to fight obesity, public-health researchers have been trying for decades to find a way to convince teenagers to skip junk food…