From the University of Technology Sydney press release: You’re standing in the bread aisle, faced with an array of loaves with a variety of claims. There’s low GI, multigrain, added… Read more »
From the University of Connecticut press release: People searching online restaurant reviews give less value to those written on mobile devices than on other platforms, according to new research in… Read more »
From the Washington State University press release: Round numbers can be powerful marketing tools, increasing people’s sense of accomplishment as they work towards goals in areas like finances or weight… Read more »
From the Institute for Operations Research and the Management Sciences press release: Researchers from the University of Pittsburgh, UCLA and the University of Texas published new research in the INFORMS… Read more »
From the Springer press release: In-store mobile phone use that is unrelated to shopping may be associated with an increase in unplanned purchases, according to a study published in the Journal… Read more »
From the ESMT Berlin press release: A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT… Read more »
From the Monash University press release: Repeated exposure to alcohol advertising in sport – either at venues or during media coverage of matches – can have long-term effects on drinking… Read more »
From the Society for Consumer Psychology press release: It’s no surprise that images used for advertising on television and online play a powerful role in triggering emotions and shaping impressions… Read more »
From the Cornell University press release: In an online marketplace like Airbnb, host profiles can mean the difference between a booked room and a vacant one. Too peppy, too long,… Read more »
From the University of Chicago Booth School of Business press release: In a bid to fight obesity, public-health researchers have been trying for decades to find a way to convince… Read more »
