From the University of Chicago Press Journals press release via EurekAlert!: What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds…
From the University of Iowa press release: Money is great for buying stuff, but a new study by University of Iowa finance professors suggests it’s also useful for keeping score and might help people make…
From the Vanderbilt University press release via Newswise: Unlike any other television event, when it comes to the Super Bowl, the commercials are as much a part of the entertainment as the game. And though…
From the San Francisco State University press release via Physorg: When you sit down to read a restaurant menu, do you read it like a book? Or do your eyes flit from place to place…
From the Oregon State University press release: The average price for a 30-second advertising spot in the 2012 Super Bowl on Feb. 5 is a staggering $3.5 million and a new study suggests that, for…
From the University of Chicago Press Journals press release via EurekAlert!: Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction – depending on how they envision the brand, according to a…
From the University of Chicago Press Journals press release via EurekAlert!: How long it will take to bake a cake? Twenty-eight minutes or half an hour? According to a new study in the Journal of…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers can have vastly different reactions to the same package deal, depending on the order the price and quantity are listed, according to a…
From the University of Chicago press release via EurekAlert!: Although holiday sales and events try to drive as many customers to retail stores as possible, a new study in the Journal of Consumer Research shows…
From the University of Chicago Press Journals via EurekAlert!: Compared to what they would pay themselves, most consumers overestimate what others are willing to pay for products, according to a new study in the Journal…