From the Association for Psychological Science press release: Brain scans of a small group of people can predict the actions of entire populations, according to a new study by researchers… Read more »
From the Pennsylvania State University press release: Millennials rarely visit brand pages on Facebook even after they become their “fan.” That’s what research by Marcia DiStaso, an assistant professor of… Read more »
From the Norwegian School of Economics press release via AlphaGalileo: Customers who have mergers pushed down their throats react with frustration, dissatisfaction and – finally – by changing suppliers. They… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers have an easier time starting toward a goal than finishing it, but according to a new study in… Read more »
From the University of Alberta press release via EurekAlert!: Sarah Moore says that if you want your memorable family resort vacation to stay memorable, move away from the keyboard. Seriously…. Read more »
From the Elhuyar Fundazioa press release via EurekAlert!: What effect does a TV advert have on a viewer? How does it bring about a change in their knowledge, emotions or… Read more »
From the University of Notre Dame press release: When facing a scandal, an organization must first consider what’s under attack. Is it the firm’s character or the quality of its… Read more »
From the University of South Carolina press release via Newswise: Beach rental companies could earn bigger profits this summer if they know when to market a vacation stay for two… Read more »
From the Inderscience press release via Physorg: In the world of marketing, people who are thinking about sharing product information they find in online advertising are likely to first consider… Read more »
From the UC Riverside press release: Want to save nearly $800 the next time you purchase a new car? A recently published paper co-authored by Jorge Silva-Risso, an associate professor… Read more »
