From the UC Riverside press release: Want to save nearly $800 the next time you purchase a new car? A recently published paper co-authored by Jorge Silva-Risso, an associate professor of marketing at the University…
From the BI Norwegian Business School press release: Self-service and customisation make your customers want to take part in producing goods and services. They are more appreciative of services they have personally participated in producing.…
From the University of Alabama press release: With identity fraud and the increasingly open Internet growing, consumers seem less likely to give out personal information online. For e-commerce and online marketers, this is a roadblock…
From the Arizona State University press release: We’ve all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well, it turns out those advertisements…
From the North Carolina State University press release: Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research conducted by a North…
From the Inderscience press release via AlphaGalileo: An analysis of the marketing and brand campaigns of internationally renowned footballers David Beckham and Ryan Giggs could provide marketing executives with insights into how brands can be…
From the Rotman School of Management press release: We might like to think we’re not influenced by other people. But a new study into group buying mechanisms — like those used on popular internet websites…
From the Missouri University of Science and Technology via Newswise: When viewing a website, it takes users less than two-tenths of a second to form a first impression, according to recent eye-tracking research conducted at…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers react differently to units of measurement—depending on whether they are thinking concretely or abstractly, according to a new study in the Journal of…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers dislike it when manufacturers remove or degrade features in existing models—even though it’s a common practice, according to a new study in the…