From the BI Norwegian Business School press release: Self-service and customisation make your customers want to take part in producing goods and services. They are more appreciative of services they… Read more »
From the University of Alabama press release: With identity fraud and the increasingly open Internet growing, consumers seem less likely to give out personal information online. For e-commerce and online… Read more »
From the Arizona State University press release: We’ve all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well,… Read more »
From the North Carolina State University press release: Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new… Read more »
From the Inderscience press release via AlphaGalileo: An analysis of the marketing and brand campaigns of internationally renowned footballers David Beckham and Ryan Giggs could provide marketing executives with insights… Read more »
From the Rotman School of Management press release: We might like to think we’re not influenced by other people. But a new study into group buying mechanisms — like those… Read more »
From the Missouri University of Science and Technology via Newswise: When viewing a website, it takes users less than two-tenths of a second to form a first impression, according to… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers react differently to units of measurement—depending on whether they are thinking concretely or abstractly, according to a new… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Consumers dislike it when manufacturers remove or degrade features in existing models—even though it’s a common practice, according to… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain… Read more »
