Study looks at how to curb impulse buying
From the University of Würzburg press release: You have probably often said to yourself: “This time, I will only buy what I need!” But then you still ended up coming home with things that were…
Researchers look at what it means to be a picky shopper
From the Penn State press release: There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider. A new series of studies…
Study suggests anchoring biases decisions involving sight, sound, and touch
From the Rensselaer Polytechnic Institute press release: Numeric anchoring is a long-established technique of marketing communication. Once a price is mentioned, that number serves as the basis for — or “anchors” — all future discussions…
Study looks at how people decide when they have so many choices
From the Ohio State University press release: It’s one thing to decide among two or three snacks available at a friend’s house. But what do people do when they’re faced with a vending machine offering…
Study suggests visual attention can be strongly influenced during shopping with very simple interventions
From the University of Innsbruck press release: Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision, retailers apply various strategies in…
Study suggests consumers value difficult decisions over easy choices
From the Rensselaer Polytechnic Institute press release: Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the font, colors, and layout make the information easy to read. The…
Study suggests scarcity reduces consumers’ concerns about prices, even during a pandemic
From the Indiana University press release: During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for consumers and empty store shelves.…
Study suggests new measure for problematic shopping disorders
From the Flinders University press release: Excessive or uncontrolled buying or shopping is a highly prevalent, disabling and growing problem, yet measuring the extent and effects of this significant psychological problem and social issue remains…
Study suggests consumers value products more on sunny and snowy days but not when it rains
From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School…
Study suggests highlighting product greenness may put consumers off buying
From the University of East Anglia press release: New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it. By highlighting…