From the University of Würzburg press release: You have probably often said to yourself: “This time, I will only buy what I need!” But then you still ended up coming… Read more »
From the Penn State press release: There are hard-to-please customers in almost every industry, with certain people being picky about which clothes, houses and even romantic partners they will consider…. Read more »
From the Rensselaer Polytechnic Institute press release: Numeric anchoring is a long-established technique of marketing communication. Once a price is mentioned, that number serves as the basis for — or… Read more »
From the Ohio State University press release: It’s one thing to decide among two or three snacks available at a friend’s house. But what do people do when they’re faced… Read more »
From the University of Innsbruck press release: Unplanned purchases are an important profit source for retailers. Because looking at products is always the first step in making a purchase decision,… Read more »
From the Rensselaer Polytechnic Institute press release: Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the font, colors, and layout make the… Read more »
From the Indiana University press release: During the current pandemic, panicked overbuying of products such as toilet paper, cleaning products and similar items often has led to limited options for… Read more »
From the Flinders University press release: Excessive or uncontrolled buying or shopping is a highly prevalent, disabling and growing problem, yet measuring the extent and effects of this significant psychological… Read more »
From the University of British Columbia press release: Weather is an ever-present force in consumers’ daily lives, yet there is little marketing research on how it affects consumers and businesses…. Read more »
From the University of East Anglia press release: New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers… Read more »
