Tag: shopping

Study suggests retailers can manipulate consumer regret to beat competitors

From the University of California – Riverside press release: Markdown retailers can survive the entry of an everyday low price retailer into a highly competitive market by manipulating price, product… Read more »

Study suggests even online shoppers would like bricks-and-mortar stores to continue existing

From the University of Arizona press release: It has been dubbed the “retail apocalypse” — the widespread shuttering of brick-and-mortar stores across America in the wake of online shopping’s skyrocketing… Read more »

Study suggests how personality traits may influence holiday spending

From the Society for Personality and Social Psychology press release: Christmas holidays offer a time for families to get together, but for retailers, holiday sales can represent up to 20%… Read more »

Study suggests reflecting on possessions can curb people’s impulse buying

From the Rice University press release: Consumers who reflected on their recently used personal belongings experienced less desire for an unexpectedly encountered product, were less likely to buy impulsively and… Read more »

Study suggests consumers less likely to go through with purchases when on mobile devices

From the University of East Anglia press release: Shoppers hoping to bag a bargain in the post-Christmas sales are much less likely to go through with their purchases if they… Read more »

Study suggests frequent payments can make consumers feel better about their purchase

From the University of Chicago Booth School of Business press release: Merchants and charities alike understand that advertising their product for “just pennies a day” is an effective way to… Read more »

Study suggests consumers wilfully “forget” when products have ethical issues

From the Ohio State University press release: Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they… Read more »

Study suggests eye-catching labels may stigmatize many healthy foods

From the University of Delaware press release: When customers walk down aisles of grocery stores, they are inundated with labels such as organic, fair-trade and cage free, just to name a… Read more »

Marketing study examines what types of searches click for car buyers

From the University of Texas at Dallas press release: When making important purchase decisions, consumers often consult multiple sources of information. A new study from The University of Texas at Dallas… Read more »