Tag: shopping

Bread study looks at what drives our decision-making when products have multiple features and benefits

From the University of Technology Sydney press release: You’re standing in the bread aisle, faced with an array of loaves with a variety of claims. There’s low GI, multigrain, added… Read more »

Study suggests anthromorphizing sadness may help regulate it

From the Society for Consumer Psychology press release: Impulsive shopping can be a costly vice for people who are eager to escape emotional pain, but researchers have now discovered a… Read more »

Study suggests using a mobile phone while browsing the shelves may make shoppers buy more

From the Springer press release: In-store mobile phone use that is unrelated to shopping may be associated with an increase in unplanned purchases, according to a study published in the Journal… Read more »

Study suggests people turn to consumerism to confront problems, grief and feelings

From the Lancaster University press release: People are increasingly turning to commercial settings as outlets for their emotions, confronting problems, grief and feelings. It is well understood that consumers seek… Read more »

Study looks at how the “warm glow of giving” can influence buying of sustainable chocolate

From the University of Göttingen press release: More and more products carry ethical labels such as fair-trade or organic, which consumers usually view positively. Nevertheless, the sales figures of these… Read more »

Study suggests daylight savings sees ‘sleepy consumers’ with a wider variety in their shopping carts

From the University of British Columbia – Sauder School of Business press release: A recent study from the UBC Sauder School of Business found that sleepier consumers reach for more… Read more »

Study suggests collective nostalgia makes people prefer domestic products

From the UC Riverside press release: Nostalgia for events experienced by members of your own group can make you prefer domestic products over foreign ones, concludes the first systematic investigation… Read more »

Study suggests adoption of mobile payment shifts consumer spending patterns, habits

From the University of Illinois at Urbana-Champaign press release: Paying for a cup of coffee with a smartphone instead of a credit card is gaining prominence among consumers — and… Read more »