From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to…
From the University of Chicago Press Journals press release via EurekAlert!: Product benefits that occur later in time are more likely to appeal to more independent consumers than to those who are more group or…
From the Ruhr-Universität Bochum press release via Physorg: A skilful negotiator can save a lot of money when shopping in his favourite store. This was found out by researchers at the Ruhr-Universität Bochum (RUB) in…
From the University of Delaware press release via ScienceDaily: A young woman in Tokyo pays 243,000 Yen for a Louis Vuitton suitcase emblazoned with the company’s iconic monogram. A continent away, another woman purchases the…
From the University of Michigan Ross School of Business press release via HealthCanal: Retail therapy is often lamented as wasteful and irresponsible, but new research from the University of Michigan Ross School of Business indicates…
From the Association for Psychological Science press release via HealthCanal: Conservatives and liberals don’t just differ when it comes to politics, they may also make different purchases at the grocery store, according to new research…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers systematically mispredict both the selling and purchase prices of other consumers due to a lack of cognitive and emotional connection, according to a…
From the Association for Psychological Science press release: Some retailers, such as Apple’s iTunes, are known for using uniform pricing in an effort to simplify consumers’ choices and perhaps increase their tendency to make impulse…
From the University of Chicago Press Journals press release via EurekAlert!: Family interaction and everyday activity strongly influence how television advertisements are experienced and interpreted at home, according to a new study in the Journal…
From the University of Chicago Press Journals press release via Physorg: Feeling socially isolated causes consumers to pursue riskier but potentially more profitable financial opportunities, according to a new study in the Journal of Consumer…