From the Journal of Consumer Research press release via ScienceDaily: Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself and what’s entailed in using…
From the Journal of Consumer Research press release via AlphaGalileo: Certain physical acts of completion provide consumers with a sense of closure that makes them happier with their purchases, according to a new study in…
From the Journal of Consumer Research press release via AlphaGalileo: In a competitive context, consumers are willing to pay significantly more to win when other bidders are unknown, according to a new study in the…
From the Oregon State University press release: When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers respond more favorably to advertising when the placement of product images is consistent with the way they visualize time, according to a new…
From the University of Chicago Press Journals press release via EurekAlert!: Emotional appeals could be more effective than celebrities when promoting products related to a consumer’s identity, according to a new study in the Journal…
From the University of Chicago Press Journals press release via EurekAlert!: Encouraging consumers to feel ownership of products they haven’t yet purchased can backfire because consumers tend to see themselves in the products they own,…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to…
From the University of Chicago Press Journals press release via EurekAlert!: Product benefits that occur later in time are more likely to appeal to more independent consumers than to those who are more group or…
From the Ruhr-Universität Bochum press release via Physorg: A skilful negotiator can save a lot of money when shopping in his favourite store. This was found out by researchers at the Ruhr-Universität Bochum (RUB) in…