From the University of Chicago Press Journals press release via EurekAlert!: Consumers engage in superstitious behavior when they want to achieve something but don’t have the power to make it happen, according to a new…
From the press release via ScienceDaily: Many people express objections against child labor, exploitation of the workforce or meat production involving cruelty against animals. At the same time, however, people ignore their own moral standards…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers experiencing relationship problems are more likely to prefer aesthetic experiences that reflect their negative mood, according to a new study in the Journal…
From the USC Marshall School of Business press release via EurekAlert!: Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there…
From the University of Chicago Press Journals press release via EurekAlert!: Survey results may be biased in multilingual research if consumers are unfamiliar with translated terms, according to a new study in the Journal of…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to…
From the Cornell University press release via EurekAlert!: Skipping meals can sabotage your shopping – and your diet, according to a new Cornell study. Even short term food deprivation not only increases overall grocery shopping,…
From the Journal of Consumer Research press release via ScienceDaily: Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to a new study in the…
From the Journal of Consumer Research press release via ScienceDaily: Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself and what’s entailed in using…
From the Journal of Consumer Research press release via AlphaGalileo: Certain physical acts of completion provide consumers with a sense of closure that makes them happier with their purchases, according to a new study in…