From the Cornell University press release via EurekAlert!: Skipping meals can sabotage your shopping – and your diet, according to a new Cornell study. Even short term food deprivation not only increases overall grocery shopping,…
From the Journal of Consumer Research press release via ScienceDaily: Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to a new study in the…
From the Journal of Consumer Research press release via ScienceDaily: Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself and what’s entailed in using…
From the Journal of Consumer Research press release via AlphaGalileo: Certain physical acts of completion provide consumers with a sense of closure that makes them happier with their purchases, according to a new study in…
From the Journal of Consumer Research press release via AlphaGalileo: In a competitive context, consumers are willing to pay significantly more to win when other bidders are unknown, according to a new study in the…
From the Oregon State University press release: When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers respond more favorably to advertising when the placement of product images is consistent with the way they visualize time, according to a new…
From the University of Chicago Press Journals press release via EurekAlert!: Emotional appeals could be more effective than celebrities when promoting products related to a consumer’s identity, according to a new study in the Journal…
From the University of Chicago Press Journals press release via EurekAlert!: Encouraging consumers to feel ownership of products they haven’t yet purchased can backfire because consumers tend to see themselves in the products they own,…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to…