From the University of Chicago Press Journals press release via EurekAlert!: Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to…
From the Cornell University press release via EurekAlert!: Skipping meals can sabotage your shopping – and your diet, according to a new Cornell study. Even short term food deprivation not only increases overall grocery shopping,…
From the Journal of Consumer Research press release via ScienceDaily: Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to a new study in the…
From the Journal of Consumer Research press release via ScienceDaily: Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself and what’s entailed in using…
From the Journal of Consumer Research press release via AlphaGalileo: Certain physical acts of completion provide consumers with a sense of closure that makes them happier with their purchases, according to a new study in…
From the Journal of Consumer Research press release via AlphaGalileo: In a competitive context, consumers are willing to pay significantly more to win when other bidders are unknown, according to a new study in the…
From the Oregon State University press release: When companies put a human face on their brand, the public usually responds positively. This advertising approach has brought us alarm clocks with sleepy faces and color-coated chocolate…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers respond more favorably to advertising when the placement of product images is consistent with the way they visualize time, according to a new…
From the University of Chicago Press Journals press release via EurekAlert!: Emotional appeals could be more effective than celebrities when promoting products related to a consumer’s identity, according to a new study in the Journal…
From the University of Chicago Press Journals press release via EurekAlert!: Encouraging consumers to feel ownership of products they haven’t yet purchased can backfire because consumers tend to see themselves in the products they own,…