From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers choose lower-priced products and are more satisfied with their purchase when products are organized by benefits instead of features, according to a new…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers seated in circular arrangements feel a greater need to belong than those seated in angular layouts, according to a new study in the…
From the UBC press release via HealthCanal: New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire for retailers if the perk is given randomly in front…
From the UBC press release via EurekAlert!: A new study by UBC’s Sauder School of Business says retailers should consider admonishing queue jumpers and thoughtless store browsers to ease aggression between shoppers. “Our study shows…
From the Alpen-Adria-Universität press release via AlphaGalileo: Increasingly, consumers are using online reviews prior to purchasing products or booking holidays. A new study reveals which factors affect the assessment of the trustworthiness and usefulness of…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers engage in superstitious behavior when they want to achieve something but don’t have the power to make it happen, according to a new…
From the press release via ScienceDaily: Many people express objections against child labor, exploitation of the workforce or meat production involving cruelty against animals. At the same time, however, people ignore their own moral standards…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers experiencing relationship problems are more likely to prefer aesthetic experiences that reflect their negative mood, according to a new study in the Journal…
From the USC Marshall School of Business press release via EurekAlert!: Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there…