From the Purdue University media release: New research in game theory shows that people are naturally predisposed to over-use “common-pool resources” such as transportation systems and fisheries even if it risks failure of the system, to…
From the Michigan State University media release: From recycling to reusing hotel towels, consumers who participate in a company’s “green” program are more satisfied with its service, finds a new study co-led by a Michigan State…
From the University of Liverpool media release: New research by University of Liverpool health expert Dr Emma Boyland has confirmed that unhealthy food advertising does increase food intake in children. Researchers, led by Dr Boyland from…
From the Concordia University press release via EurekAlert!: From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the…
From the Kingston University press release via ScienceDaily: A simple smile and a friendly greeting can make customers feel much more loyal towards small independent companies, according to new Kingston University research. The study, which…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to pursue goals when they are ambitious yet flexible, according to a new study in the Journal of Consumer Research.…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers choose lower-priced products and are more satisfied with their purchase when products are organized by benefits instead of features, according to a new…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: First impressions of experiences have a greater impact when consumers share the experience with others, according to a new study in the Journal of…
From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers seated in circular arrangements feel a greater need to belong than those seated in angular layouts, according to a new study in the…
From the UBC press release via HealthCanal: New research from UBC’s Sauder School of Business reveals that giving a free bump in service can backfire for retailers if the perk is given randomly in front…