From the Tulane University press release via ScienceDaily: When it comes to calculating their odds of getting the flu, consumers look to an unlikely gauge — the price of the flu shot — to measure…
From the RTI International press release via Newswise: As the spotlight on healthy eating and nutrition grows ever-brighter, new research suggests that including colorful and graphic nutrition information on product packages helps consumers better understand…
From the Karlsruhe Institute of Technology press release via ScienceDaily: Shopping is more than the rational exchange of goods against money. Emotions, however, do not only play a role when buying a red sports car…
From the FECYT (Spanish Foundation for Science and Technology) media release: Two researchers from the Polytechnic University of Valencia and the University of Oxford have proven that hot chocolate tastes better in an orange or…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to make emotional instead of objective assessments when the outcomes are closer to the present time than when they are…
From the University of Chicago Press Journals press release via EurekAlert!: In order to avoid the stigma and loss of status posed by their lifestyle choice, stay-at-home fathers are mobilizing to build greater legitimacy for…
From the University of Southampton press release via AlphaGalileo: Christmas is around the corner and many of us will be thinking of what to buy our loved ones (or ourselves) this festive holiday But what…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers assume their risk of getting a serious illness is higher when medications are cheaper because they believe that prices for life-saving products are…
From the University of Chicago Press Journals press release via EurekAlert!: Participating in online social networks can have a detrimental effect on consumer well-being by lowering self-control among certain users, according to a new study…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a…