From the University of Chicago Press Journals press release via EurekAlert!: Depending on which naive theory consumers use, a low price can indicate either good value or low quality, whereas a high price may imply…
From the Washington and Lee University press release via Newswise: Contrary to economic research that suggested tougher return policies, a new study published in the September issue of the Journal of Marketing strongly recommends a…
From the Cornell Food & Brand Lab press release via EurekAlert!: Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director…
From the Columbia Business School press release via EurekAlert!: Consider a Japanese-American woman strolling through a mall. If she passes by a UNIQLO store, is she more likely to opt for sushi than a hamburger…
From the University of Colorado press release: The depth of explanation about novel products influences consumer preferences and willingness to pay, according to a study led by the University of Colorado Boulder and Brown University.…
From the Washington University in St. Louis press release: More than 2 million consumers got to gloat Friday about their shrewdness in procuring an iPhone 5, with its larger screen and 200 additional features through…
From the University of Chicago Press Journals press release via ScienceDaily: Consumers will pay more when they are given different options to pursue short-term goals, but will pay more for similar options when pursuing long-term…
From the University of Chicago Press Journals press release via ScienceDaily: Consumers are more likely to change their behavior if they voluntarily commit to changing rather than being told what to do, according to a…
From the University of Chicago Press Journals press release via ScienceDaily: When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features or brand name, according…
From the Aalto University press release via Physorg: Most consumers do not like personal marketing messages. Sales phone calls and text messages are considered particularly obtrusive, with consumers preferring marketing in newspapers, catalogues and internet…