From the Journal of Consumer Research, Inc. press release via AlphaGalileo: Consumers may be less satisfied with the choices they make if their options are presented one at a time rather than all at once,…
From the Washington State University press release via EurekAlert!: Scientists and business people have known for decades that certain scents—pine boughs at Christmas, baked cookies in a house for sale—can get customers in the buying…
From the University of Chicago Press Journals press release via EurekAlert!: Different units can be used to describe product features, but what may seem a rather arbitrary choice may have profound consequences for consumer product…
From the Aalto University press release via Physorg: The way buyers perceive price and the emotions their perceptions evoke affect purchase decisions more than the exact price. This is evident from the doctoral dissertation written…
From the Journal of Consumer Research press release via ScienceDaily: Consumers are more likely to remember an ad they’ve seen repeatedly if one element in the ad changes location from one exposure to the next,…
From the University of Chicago Press Journals press reelease via EurekAlert!: Consumers are often less satisfied when they buy or receive products that are easily counted because this makes them focus on value instead of…
From the University of Chicago Press Journals press release via EurekAlert!: Depending on which naive theory consumers use, a low price can indicate either good value or low quality, whereas a high price may imply…
From the Washington and Lee University press release via Newswise: Contrary to economic research that suggested tougher return policies, a new study published in the September issue of the Journal of Marketing strongly recommends a…
From the Cornell Food & Brand Lab press release via EurekAlert!: Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director…
From the Columbia Business School press release via EurekAlert!: Consider a Japanese-American woman strolling through a mall. If she passes by a UNIQLO store, is she more likely to opt for sushi than a hamburger…