From the Iowa State University press release: Advertising budgets and strategies used by beer companies appear to influence underage drinking, according to new research from Iowa State University. The findings show that the amount of…
From the Society for Consumer Psychology press release: Financial transactions between people who speak different native languages are more common than ever with more than one in five Americans speaking a language other than English…
From the University of East Anglia press release: Giving consumers short time limits on offers means they are less likely to take them up, according to new research. Making time-limited offers is a common retail…
From the University of Technology Sydney press release: You’re standing in the bread aisle, faced with an array of loaves with a variety of claims. There’s low GI, multigrain, added vitamins, unbleached, gluten free… Which…
From the Society for Consumer Psychology press release: Impulsive shopping can be a costly vice for people who are eager to escape emotional pain, but researchers have now discovered a strategy for increasing self-control in…
From the Springer press release: In-store mobile phone use that is unrelated to shopping may be associated with an increase in unplanned purchases, according to a study published in the Journal of the Academy of Marketing…
From the ESMT Berlin press release: A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT Berlin together with Yalcin Akcay…
From the Monash University press release: Repeated exposure to alcohol advertising in sport – either at venues or during media coverage of matches – can have long-term effects on drinking attitudes, according to a new…
From the Society for Consumer Psychology press release: It’s no surprise that images used for advertising on television and online play a powerful role in triggering emotions and shaping impressions of products or brands, but…
From the Cornell University press release: In an online marketplace like Airbnb, host profiles can mean the difference between a booked room and a vacant one. Too peppy, too long, too many exclamation points? Language…