From the University of East Anglia press release: Giving consumers short time limits on offers means they are less likely to take them up, according to new research. Making time-limited… Read more »
From the University of Technology Sydney press release: You’re standing in the bread aisle, faced with an array of loaves with a variety of claims. There’s low GI, multigrain, added… Read more »
From the Society for Consumer Psychology press release: Impulsive shopping can be a costly vice for people who are eager to escape emotional pain, but researchers have now discovered a… Read more »
From the Springer press release: In-store mobile phone use that is unrelated to shopping may be associated with an increase in unplanned purchases, according to a study published in the Journal… Read more »
From the ESMT Berlin press release: A new framework to enable retailers to better position their products to consumers has been devised by Tamer Boyaci and Frank Huettner at ESMT… Read more »
From the Monash University press release: Repeated exposure to alcohol advertising in sport – either at venues or during media coverage of matches – can have long-term effects on drinking… Read more »
From the Society for Consumer Psychology press release: It’s no surprise that images used for advertising on television and online play a powerful role in triggering emotions and shaping impressions… Read more »
From the Cornell University press release: In an online marketplace like Airbnb, host profiles can mean the difference between a booked room and a vacant one. Too peppy, too long,… Read more »
From the University of Chicago Booth School of Business press release: In a bid to fight obesity, public-health researchers have been trying for decades to find a way to convince… Read more »
From the University of Portsmouth press release: Subtle, hidden and everyday acts of resistance and defiance by people with limited resources could have an impact on markets in societies where… Read more »
