From the University of Colorado press release: The depth of explanation about novel products influences consumer preferences and willingness to pay, according to a study led by the University of Colorado Boulder and Brown University.…
From the Washington University in St. Louis press release: More than 2 million consumers got to gloat Friday about their shrewdness in procuring an iPhone 5, with its larger screen and 200 additional features through…
From the University of Chicago Press Journals press release via ScienceDaily: Consumers will pay more when they are given different options to pursue short-term goals, but will pay more for similar options when pursuing long-term…
From the University of Chicago Press Journals press release via ScienceDaily: Consumers are more likely to change their behavior if they voluntarily commit to changing rather than being told what to do, according to a…
From the University of Chicago Press Journals press release via ScienceDaily: When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features or brand name, according…
From the Aalto University press release via Physorg: Most consumers do not like personal marketing messages. Sales phone calls and text messages are considered particularly obtrusive, with consumers preferring marketing in newspapers, catalogues and internet…
From the BI Norwegian Business School press release via ScienceDaily: When we let our hearts choose for us, we are more influenced by people who resemble ourselves, a PhD study from BI Norwegian Business School…
From the University of Michigan press release via MedicalXpress: People who view their relationships as secure have less need to consider many options when making choices about purchases, a new University of Michigan study shows.…
From the Washington University in St. Louis press release by Neil Schoenherr via ScienceDaily: Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to…
From the University of Minnesota press release: New research from the University of Minnesota’s Carlson School of Management suggests learning how to stop enjoying unhealthy food sooner may play a pivotal role in combating America’s…