Tag: consumer psychology

Study looks at effect of brand-consumer relationship on brand evaluation in face of perceived unfairness

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From the Rotman School of Management at the University of Toronto press release: Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position… Read more »

Study looks at online shoppers’ preferences with regard to product, service offers

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From the Michigan State University press release: Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led by… Read more »

Study suggests social identity threat may actually lead some to embrace identity-linked products

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From the University of Chicago Press Journals press release via EurekAlert!: Consumers may embrace products linked to a social identity such as gender or university affiliation when that identity is… Read more »

Study suggests consumers prefer fewer options when thinking about the future

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From the University of Chicago Press Journals press release via EurekAlert!: Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future,… Read more »

Study suggests background noise makes consumers buy more innovative products

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From the University of Chicago Press Journals press release via EurekAlert!: Moderate background noise enhances creativity and makes consumers more likely to buy new and innovative products, according to a… Read more »

Study looks at decisionmaking differences in consumers based on whether they trust their feelings

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From the University of Chicago Press Journals press release via EurekAlert!: Consumers who trust their feelings are more likely to make choices based on what “feels right” even when feelings… Read more »

Study suggests consumers shop differently when trying to cope with stressful situations

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From the University of Chicago Press Journals press release via EurekAlert!: Consumers often shop to cope with stressful situations but they are much more selective when it comes to shopping… Read more »