From the University of Chicago Press Journals press release via EurekAlert!: Consumers who self-diagnose are more likely to believe they have a serious illness because they focus on their symptoms rather than the likelihood of…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and…
From the University of Chicago Press Journals press release via EurekAlert!: Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research. “We…
From the University of Chicago Press Journals press release via EurekAlert!: The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as…
From the University of Missouri press release: Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now, a study at the University…
From the Concordia University press release via Physorg: If cramps, mood swings and ice cream binges are what come to mind when you hear the hackneyed phrase that time of the month, think again. Researchers…
From the Rotman School of Management at the University of Toronto press release: Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position to retain customers and improve…
From the UC Berkeley Haas School of Business press release via EurekAlert!: How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in…
From the Michigan State University press release: Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led by a Michigan State University scholar…
From the University of Colorado Boulder press release: Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand…