From the Concordia University press release via Physorg: If cramps, mood swings and ice cream binges are what come to mind when you hear the hackneyed phrase that time of the month, think again. Researchers…
From the Rotman School of Management at the University of Toronto press release: Not all brand–consumer relationships are created equal. Marketers who realize this will be in a better position to retain customers and improve…
From the UC Berkeley Haas School of Business press release via EurekAlert!: How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in…
From the Michigan State University press release: Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led by a Michigan State University scholar…
From the University of Colorado Boulder press release: Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers routinely overspend on unbudgeted purchases such as birthday gifts, car repairs, or luxury chocolates because they underestimate the overall number of such “exceptional”…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers may embrace products linked to a social identity such as gender or university affiliation when that identity is threatened by negative information, according…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a new study…
From the University of Chicago Press Journals press release via EurekAlert!: Moderate background noise enhances creativity and makes consumers more likely to buy new and innovative products, according to a new study in the Journal…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who trust their feelings are more likely to make choices based on what “feels right” even when feelings are irrelevant to their decision,…