From the Washington University in St. Louis press release by Neil Schoenherr via ScienceDaily: Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to…
From the University of Minnesota press release: New research from the University of Minnesota’s Carlson School of Management suggests learning how to stop enjoying unhealthy food sooner may play a pivotal role in combating America’s…
From the University of Chicago Press Journals press release via ScienceDaily: The price a consumer will pay for a product is often significantly less than the price they will accept to sell it. According to…
From the University of Chicago Press Journals press release via ScienceDaily: Confident consumers pay more attention to advertisements and product information that focus on high-level features of a product, according to a new study in…
From the University of Chicago Press Journals press release via ScienceDaily: Consumers enjoy products more in the long run if they don’t overuse them when first purchased, according to a new study in the Journal…
From the University of Chicago Press Journals press release via ScienceDaily: When charity recipients seem to belong to a cohesive group, donors will make stronger judgments about the victims, which leads to greater concern and…
From the Concordia University press release: Does the ideal ratio of couch to rug size keep you up at night? Are the exposed wires of your stereo causing you angst? Is that crocheted toilet paper…
From the University of Cincinnati press release: When companies combine different pricing structures – such as asking for effort or information in combination with or instead of money – consumers perceive a greater risk in…
From the Concordia University press release: Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section at the bookstore. From supermarket…
From the University of Illinois press release: The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to…