From the Concordia University press release: Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section at the bookstore. From supermarket…
From the University of Illinois press release: The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to select products located in the horizontal center of a display and may not make the best choices as a…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers evaluate services and make decisions based on the level of uncertainty associated with a product—the greater the uncertainty, the more likely it is…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who self-diagnose are more likely to believe they have a serious illness because they focus on their symptoms rather than the likelihood of…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and…
From the University of Chicago Press Journals press release via EurekAlert!: Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research. “We…
From the University of Chicago Press Journals press release via EurekAlert!: The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as…
From the University of Missouri press release: Online advertising has become prevalent in the past five years, and social media sites, such as Facebook, have played a major role. Now, a study at the University…
From the Concordia University press release via Physorg: If cramps, mood swings and ice cream binges are what come to mind when you hear the hackneyed phrase that time of the month, think again. Researchers…