Study looks at how tastes are shaped online
From the Concordia University press release: Does the ideal ratio of couch to rug size keep you up at night? Are the exposed wires of your stereo causing you angst? Is that crocheted toilet paper…
Study suggests that when “price” includes more than just money, consumers perceive greater risk
From the University of Cincinnati press release: When companies combine different pricing structures – such as asking for effort or information in combination with or instead of money – consumers perceive a greater risk in…
Study suggests consumers are drawn to centrally-placed products
From the Concordia University press release: Rows of chip bags in a vending machine, endless bottles of shampoo on pharmacy shelves, long lines of books arranged in the bestsellers section at the bookstore. From supermarket…
Study suggests men respond negatively to depictions of ‘ideal masculinity’ in ads
From the University of Illinois press release: The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to…
Study suggests consumers are drawn to the centre when choosing products
From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to select products located in the horizontal center of a display and may not make the best choices as a…
Study looks at how uncertainty affects consumer decision-making
From the University of Chicago Press Journals press release via EurekAlert!: Consumers evaluate services and make decisions based on the level of uncertainty associated with a product—the greater the uncertainty, the more likely it is…
Study examines effects of online self-diagnosis
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who self-diagnose are more likely to believe they have a serious illness because they focus on their symptoms rather than the likelihood of…
Study suggests short-term access to products leads to consumer indifference
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and…
Study suggests consumer decision-making is affected by relationship between time, spatial distance
From the University of Chicago Press Journals press release via EurekAlert!: Consumer decision-making is affected by the relationship between time and spatial distance, according to a new study in the Journal of Consumer Research. “We…
Study suggests the colour red influences aggression in online auction bidders
From the University of Chicago Press Journals press release via EurekAlert!: The color red influences consumers to become more aggressive in online auctions and affects how much they are willing to pay for products as…