From the Inderscience press release via Physorg: In the world of marketing, people who are thinking about sharing product information they find in online advertising are likely to first consider… Read more »
From the UC Riverside press release: Want to save nearly $800 the next time you purchase a new car? A recently published paper co-authored by Jorge Silva-Risso, an associate professor… Read more »
From the BI Norwegian Business School press release: Self-service and customisation make your customers want to take part in producing goods and services. They are more appreciative of services they… Read more »
From the University of Alabama press release: With identity fraud and the increasingly open Internet growing, consumers seem less likely to give out personal information online. For e-commerce and online… Read more »
From the Arizona State University press release: We’ve all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well,… Read more »
From the North Carolina State University press release: Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new… Read more »
From the Columbia Business School press release via EurekAlert!: A forthcoming article in the Journal of Consumer Research by Professor Michel Tuan Pham, Kravis Professor of Business, Marketing, Columbia Business… Read more »
From the Inderscience press release via AlphaGalileo: An analysis of the marketing and brand campaigns of internationally renowned footballers David Beckham and Ryan Giggs could provide marketing executives with insights… Read more »
From the Rotman School of Management press release: We might like to think we’re not influenced by other people. But a new study into group buying mechanisms — like those… Read more »
From the Pennsylvania State University press release: Many people fall victim to emotional eating, but it doesn’t happen only when they’re feeling bad, according to researchers. Having a good day… Read more »
