From the University of Chicago Press Journals press release via EurekAlert!: Does it matter which toothbrush or breakfast cereal you buy? A new study in the Journal of Consumer Research explains why consumers get stuck…
From the University of Chicago Press Journals press release via EurekAlert!: Planning your diet won’t really help you gain self-control unless you’re feeling good about your weight in the first place, according to a new…
From the University of Chicago Press Journals press release via EurekAlert!: When facing temptation, can a simple change of language make a difference? According to a new study in the Journal of Consumer Research, consumers…
From the University of Chicago Press Journals press release: Let’s say you’ve got to book a flight, choose a hotel, and rent a car. Does it matter which thing you shop for first? A new…
From the University of Chicago Press Journals press release via EurekAlert!: Packaging an expensive item with a cheap one seems like a no-brainer. But according to a new study in the Journal of Consumer Research,…
From the University of Chicago Press Journals press release via EurekAlert!: Is honesty the best policy? According to a new study in the Journal of Consumer Research, consumers who lie during a service encounter are…
From the Inderscience press release via Physorg: In the world of marketing, people who are thinking about sharing product information they find in online advertising are likely to first consider whether the information is relevant…
From the UC Riverside press release: Want to save nearly $800 the next time you purchase a new car? A recently published paper co-authored by Jorge Silva-Risso, an associate professor of marketing at the University…
From the BI Norwegian Business School press release: Self-service and customisation make your customers want to take part in producing goods and services. They are more appreciative of services they have personally participated in producing.…
From the University of Alabama press release: With identity fraud and the increasingly open Internet growing, consumers seem less likely to give out personal information online. For e-commerce and online marketers, this is a roadblock…