From the University of Chicago Press Journals press release via EurekAlert!: People who feel good about themselves are less likely to choose an attractive product than a functional one, according… Read more »
From the University of Chicago Press Journals press release: Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to… Read more »
From the University of Chicago Press Journals press release via EurekAlert!: Although it is tempting to use the word “we” to make consumers feel like part of the family, people… Read more »
From the University of Chicago Press Journals via EurekAlert!: People respond to facial cues and this affects their level of trust, according to a new study in the Journal of… Read more »
From the Washington State University press release via EurekAlert!: There are jerks, and then there are jerks. Joel Anaya has given them a fair amount of study, focusing on that… Read more »
From the University of Illinois press release: The sound of silence isn’t so golden for consumers, and both marketers and advertisers should take note, says new research from a University… Read more »
From the University of Alberta press release via EurekAlert!: A new paper by Kyle Murray, a marketing researcher with the Alberta School of Business, puts a spin on the expression… Read more »
From the Michigan State University press release: The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product,… Read more »
From the UC Berkeley Haas School of Business press release: Magnetic resonance imaging (MRI) is typically used by medical professionals to visualize the internal structures of the human body. By… Read more »
From the UCLA press release via EurekAlert!: Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote… Read more »
