From the Temple University press release via EurekAlert!: Personalized email advertisements are far more likely to repel customers than to endear them, according to a study led by a Temple University Fox School of Business…
From the University of Michigan study via HealthCanal: A new University of Michigan study finds that overweight men and women responded differently to advertisements about the benefits from exercise. “Daily well-being” motivates women to exercise,…
From the Association for Psychological Science press release: Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year…
From the University of Chicago Press Journals press release via EurekAlert!: People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in…
From the University of Chicago Press Journals press release: Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to a new study in the…
From the University of Chicago Press Journals press release via EurekAlert!: Although it is tempting to use the word “we” to make consumers feel like part of the family, people react negatively when brands overstep…
From the University of Chicago Press Journals via EurekAlert!: People respond to facial cues and this affects their level of trust, according to a new study in the Journal of Consumer Research that looks at…
From the Washington State University press release via EurekAlert!: There are jerks, and then there are jerks. Joel Anaya has given them a fair amount of study, focusing on that very special jerk who can…
From the University of Illinois press release: The sound of silence isn’t so golden for consumers, and both marketers and advertisers should take note, says new research from a University of Illinois expert in new…
From the University of Alberta press release via EurekAlert!: A new paper by Kyle Murray, a marketing researcher with the Alberta School of Business, puts a spin on the expression “you can’t please everyone.” Murray…