From the Grand Valley State University press release: More and more companies are using Augmented Reality Marketing to interact with customers. Augmented Reality Marketing is a strategic concept that uses… Read more »
From the University of Göttingen press release: More and more products carry ethical labels such as fair-trade or organic, which consumers usually view positively. Nevertheless, the sales figures of these… Read more »
From the University of Stirling press release: Young people’s awareness of alcohol marketing — and their ownership of alcohol-branded merchandise — is associated with increased and higher-risk consumption, a landmark… Read more »
From the UC Riverside press release: Nostalgia for events experienced by members of your own group can make you prefer domestic products over foreign ones, concludes the first systematic investigation… Read more »
From the University of California – Riverside press release: Markdown retailers can survive the entry of an everyday low price retailer into a highly competitive market by manipulating price, product… Read more »
From the University of Oregon press release: Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of… Read more »
From the University of Chicago Booth School of Business press release: Marketers everywhere are looking for what will entice consumers to make a purchase — not just once but repeatedly… Read more »
From the University of Arizona press release: A giddy tween wearing a Justin Bieber t-shirt at a Justin Bieber concert — not too surprising. But what about your hard rock… Read more »
From the Institute for Operations Research and the Management Sciences press release: Anyone who shops online is familiar with those ‘top-rated’ products or services that rise to the top of… Read more »
From the James Cook University press release: James Cook University researchers in Australia say the phenomenon of the ‘digital-detox’ is on the rise and could be an important part of… Read more »
