From the Grand Valley State University press release: More and more companies are using Augmented Reality Marketing to interact with customers. Augmented Reality Marketing is a strategic concept that uses Augmented Reality (i.e. the Integration…
From the University of Göttingen press release: More and more products carry ethical labels such as fair-trade or organic, which consumers usually view positively. Nevertheless, the sales figures of these products often remain low, even…
From the University of Stirling press release: Young people’s awareness of alcohol marketing — and their ownership of alcohol-branded merchandise — is associated with increased and higher-risk consumption, a landmark study has found. Published in BMJ…
From the UC Riverside press release: Nostalgia for events experienced by members of your own group can make you prefer domestic products over foreign ones, concludes the first systematic investigation into the effects of collective…
From the University of California – Riverside press release: Markdown retailers can survive the entry of an everyday low price retailer into a highly competitive market by manipulating price, product availability, and the regret consumers…
From the University of Oregon press release: Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.…
From the University of Chicago Booth School of Business press release: Marketers everywhere are looking for what will entice consumers to make a purchase — not just once but repeatedly — and new research points…
From the University of Arizona press release: A giddy tween wearing a Justin Bieber t-shirt at a Justin Bieber concert — not too surprising. But what about your hard rock friend showing up to a…
From the Institute for Operations Research and the Management Sciences press release: Anyone who shops online is familiar with those ‘top-rated’ products or services that rise to the top of their search on e-commerce intermediary…
From the James Cook University press release: James Cook University researchers in Australia say the phenomenon of the ‘digital-detox’ is on the rise and could be an important part of the tourism industry in the…