From the University of Arkansas, Fayetteville press release: Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies…
From the University of Kansas press release: People are typically averse to wider human faces because they elicit fears of being dominated. However, consumers might like wider faces on some products they buy, such as watches…
From the Association for Psychological Science press release: When we’re trying to decide which cell phone case to buy or which hotel room to book, we often rely on the ratings and reviews of others to…
From the University of British Columbia Okanagan campus press release: You are more likely to indulge in guilty pleasures when shopping online with a touchscreen versus a desktop computer, according to research from UBC’s Okanagan campus.…
From the Journal of Retailing at New York University: Deep discounting by retailers, accompanied by a blitz of promotions, is a long-established and well-accepted strategy for boosting brand and category sales. But relatively few studies have…
From the University College London press release: UCL researchers have identified how the human brain integrates social information when a person decides how much they like something, by studying how user reviews on Amazon influence how…
From the Bocconi University press release: The things we touch while shopping can affect what we buy, according to studies by Bocconi Department of Marketing’s Zachary Estes and University of Innsbruck’s Mathias Streicher. In “Touch…
From the European Commission, Joint Research Centre (JRC) media release: Small changes in the website design of online shops could significantly reduce the risk of incompatible purchases by customers, concludes a recent JRC study published…
From the University of Texas at Dallas media release: In 2014, product returns totaled about $280 million across all U.S. retailers. New research from UT Dallas examined existing studies on return policies to quantify the policies’…
From the Concordia University press release via EurekAlert!: From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting out new movies for the…