From the University of Arkansas, Fayetteville press release: Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall… Read more »
From the University of Kansas press release: People are typically averse to wider human faces because they elicit fears of being dominated. However, consumers might like wider faces on some products… Read more »
From the Association for Psychological Science press release: When we’re trying to decide which cell phone case to buy or which hotel room to book, we often rely on the ratings… Read more »
From the University of British Columbia Okanagan campus press release: You are more likely to indulge in guilty pleasures when shopping online with a touchscreen versus a desktop computer, according to… Read more »
From the Journal of Retailing at New York University: Deep discounting by retailers, accompanied by a blitz of promotions, is a long-established and well-accepted strategy for boosting brand and category sales…. Read more »
From the University College London press release: UCL researchers have identified how the human brain integrates social information when a person decides how much they like something, by studying how user… Read more »
From the Bocconi University press release: The things we touch while shopping can affect what we buy, according to studies by Bocconi Department of Marketing’s Zachary Estes and University of… Read more »
From the European Commission, Joint Research Centre (JRC) media release: Small changes in the website design of online shops could significantly reduce the risk of incompatible purchases by customers, concludes… Read more »
From the University of Texas at Dallas media release: In 2014, product returns totaled about $280 million across all U.S. retailers. New research from UT Dallas examined existing studies on return… Read more »
From the Concordia University press release via EurekAlert!: From Brad Pitt fighting zombies to Superman falling for Lois Lane, summer blockbuster season is upon us. But while Hollywood keeps trotting… Read more »
