Tag: shopping

Study suggests consumers shop differently when trying to cope with stressful situations

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From the University of Chicago Press Journals press release via EurekAlert!: Consumers often shop to cope with stressful situations but they are much more selective when it comes to shopping… Read more »

Study suggests buying life experiences to impress others removes happiness boost

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From the San Francisco State University press release via EurekAlert!: Spending money on activities and events, such as concert tickets or exotic vacations, won’t make you happier if you’re doing… Read more »

Study suggests marketing is more effective when targeted to personality types

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From the Association for Psychological Science press release: Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After… Read more »

Study looks at how consumers achieve self-affirmation when purchasing products

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From the University of Chicago Press Journals press release via EurekAlert!: People who feel good about themselves are less likely to choose an attractive product than a functional one, according… Read more »

Study examimes how consumers balance desires for fitting in and conformity when choosing products

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From the University of Chicago Press Journals press release: Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to… Read more »

Study suggests that behaviour of other customers is as important to brand loyalty as customer service

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From the Michigan State University press release: The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product,… Read more »

Study suggests brain responses may help marketers predict people’s decisions

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From the UC Berkeley Haas School of Business press release: Magnetic resonance imaging (MRI) is typically used by medical professionals to visualize the internal structures of the human body. By… Read more »