From the University of Chicago Press Journals press release via EurekAlert!: Consumers often shop to cope with stressful situations but they are much more selective when it comes to shopping as a way to cope…
From the San Francisco State University press release via EurekAlert!: Spending money on activities and events, such as concert tickets or exotic vacations, won’t make you happier if you’re doing it to impress others, according…
From the Association for Psychological Science press release: Advertisers spend enormous amounts of time and money attempting to tailor their advertising campaigns to the needs of different demographic groups. After all, the concerns of first-year…
From the University of Chicago Press Journals press release via EurekAlert!: People who feel good about themselves are less likely to choose an attractive product than a functional one, according to a new study in…
From the University of Chicago Press Journals press release: Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to a new study in the…
From the Elsevier press release via EurekAlert!: Shop the perimeter and avoid center isles, don’t buy anything at eye level, investigate the label. Grocery shopping can be a daunting task. Moreover, studies have shown that…
From the University of Alberta press release via EurekAlert!: A new paper by Kyle Murray, a marketing researcher with the Alberta School of Business, puts a spin on the expression “you can’t please everyone.” Murray…
From the Michigan State University press release: The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study…
From the UC Berkeley Haas School of Business press release: Magnetic resonance imaging (MRI) is typically used by medical professionals to visualize the internal structures of the human body. By using MRI to study the…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers have an easier time starting toward a goal than finishing it, but according to a new study in the Journal of Consumer Research,…