From the University of Chicago Press Journals press release via EurekAlert!: Consumers are more likely to purchase a product if they have previously focused their attention on it but are less likely to purchase a…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers seek to punish fellow consumers who violate social norms while shopping but also make exceptions depending on the situation, according to a new…
From the University of Chicago Press Journals press release via EurekAlert!: Different units can be used to describe product features, but what may seem a rather arbitrary choice may have profound consequences for consumer product…
From the University of Colorado press release: The depth of explanation about novel products influences consumer preferences and willingness to pay, according to a study led by the University of Colorado Boulder and Brown University.…
From the BI Norwegian Business School press release via ScienceDaily: When we let our hearts choose for us, we are more influenced by people who resemble ourselves, a PhD study from BI Norwegian Business School…
From the University of Michigan press release via MedicalXpress: People who view their relationships as secure have less need to consider many options when making choices about purchases, a new University of Michigan study shows.…
From the Concordia University press release via Physorg: If cramps, mood swings and ice cream binges are what come to mind when you hear the hackneyed phrase that time of the month, think again. Researchers…
From the Michigan State University press release: Online shoppers would rather receive an offer for a product or service than make their own offer, according to a study led by a Michigan State University scholar…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers routinely overspend on unbudgeted purchases such as birthday gifts, car repairs, or luxury chocolates because they underestimate the overall number of such “exceptional”…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers generally prefer having more options when choosing among products but not when making choices involving the distant future, according to a new study…