From the University of Chicago Press Journals press release via EurekAlert!: People who believe the world is a just place trust salespeople more than consumers who don’t—but only after they’ve made a purchase, according to…
From the University of Alberta press release via EurekAlert!: Sarah Moore says that if you want your memorable family resort vacation to stay memorable, move away from the keyboard. Seriously. Moore researches how word-of-mouth stories…
From the University of Chicago Press Journals press release via EurekAlert!: Consumers who feel financially deprived are more likely to seek scarce products, according to a new study in the Journal of Consumer Research. “The…
From the BYU press release via HealthCanal: Setting a price limit when shopping often backfires, according to new research from Brigham Young University and Emory University marketing professors. The study found that merely thinking about…
From the BI Norwegian Business School via AlphaGalileo: Decision-makers who are concerned with finding the best alternative are less satisfied with their choices than decision-makers who go for good enough. Life consists of many choices…
From the Northwestern University press release via EurekAlert!: Who wouldn’t pay a penny for a sports car? That’s the mentality some popular online auctions take advantage of — the opportunity to get an expensive item…
From the University of Chicago Press Journals press release via EurekAlert!: Packaging an expensive item with a cheap one seems like a no-brainer. But according to a new study in the Journal of Consumer Research,…
From the UC Riverside press release: Want to save nearly $800 the next time you purchase a new car? A recently published paper co-authored by Jorge Silva-Risso, an associate professor of marketing at the University…
From the Rotman School of Management press release: We might like to think we’re not influenced by other people. But a new study into group buying mechanisms — like those used on popular internet websites…
From the San Francisco State University press release: Psychologists have found that buying life experiences makes people happier than buying possessions, but who spends more of their spare cash on experiences? New findings published this…